Senior Manager of Brand Marketing

Ready to make a real impact on global health and wellness care? Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries. In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform. We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together. Important notice to our applicants and job seekers: We've become aware of fraudulent messages impersonating Practice Better's recruitment team. Please note: Practice Better will never ask for payment, banking details, or personal financial information at any stage of the hiring process All official communication comes from @practicebetter.io email addresses We will never ask you to purchase equipment, software, or gift cards We will never conduct interviews solely via text message or WhatsApp If something feels off, trust your instincts. Verify any suspicious outreach by contacting us directly at careers@practicebetter.io before taking any action. Thank you for helping us keep our hiring process safe and transparent. Position Summary Practice Better is at an inflection point. We have a growing customer base of health and wellness practitioners, a strong product, and real momentum — but our brand hasn't caught up with the business. Our voice isn't as sharp as it could be. Our identity isn't as defined as it should be. And our brand isn't yet doing the work it's capable of doing. This role exists to change that. We're looking for a Senior Manager of Brand Marketing who will own the brand function from the ground up — defining our identity, shaping our voice, building a content and communication strategy that brings it to life, and executing programs that move the needle commercially. You will manage a small team and contribute hands-on yourself. You will think in strategy and deliver in execution. You will be the person who makes the brand real at Practice Better — not just documented. If you've been the brand function at a comparable-stage company — and you know what it means to build something from near-zero and make it matter — this role was written for you. Why brand matters at this stage of growth At 75–200 people and in the $25M–$100M ARR range, brand becomes a force multiplier. It reduces CAC as awareness compounds. It lifts pipeline conversion as trust is established. It makes every demand gen dollar work harder. And it creates defensible differentiation that paid channels alone can never build. This role is central to how Practice Better scales beyond 1:1 acquisition into 1:many growth. Note: Practice Better is a remote-first company with team members across North America. However, this particular role is currently open to Canadian-based candidates only , and preference will be given to applicants legally authorized to work in Canada. What You'll Be Doing Brand Strategy & Positioning Define Practice Better's unique brand positioning voice, and identity framework: articulate who we are, who we're for, why we exist, and how we're meaningfully different from the competition. Lead messaging architecture ensuring that how we talk to prospective and existing customers reflects our positioning with precision and consistency Conduct ongoing competitive brand audits and identify white space where Practice Better can build a distinctive and defensible market identity Content Strategy Lead content planning and strategy: define…