Senior Manager, Marketing & Communications

**Job Title:** Senior Manager, Marketing & Communications **Department:** Marketing & Communications **Reports To:** Chief Operating Officer **Direct Reports / Supervises:** Brand & Growth Strategy Manager; Communications Manager; Community Engagement & Partnerships Manager **Date:** 05/2026 **Classification:** Exempt * * * **Role Overview:** As the Senior Manager, Marketing & Communications, you are a strategic, purpose-driven leader responsible for shaping and amplifying the credit union’s brand, voice, and growth strategy. You lead a multidisciplinary team spanning Brand & Growth Strategy, Communications, and Community Engagement & Partnerships—driving member acquisition, engagement, and retention through compelling storytelling, data-informed marketing, and meaningful community connection. You set the vision for how the credit union shows up in the market and in the community—ensuring every campaign, message, and partnership reflects the organization’s mission, values, and member-first philosophy. In close partnership with the Chief Operating Officer and cross-functional leaders, you translate enterprise priorities into integrated strategies and execution plans that strengthen trust, accelerate growth, and increase long-term relevance. * * * **Key Areas of Leadership:** **Team Empowerment & Alignment** - Provide vision, coaching, and support to the Brand & Growth Strategy, Communications, and Community Engagement & Partnerships leaders—enabling high-performing, engaged teams. - Clarify roles, priorities, and success metrics across the department to ensure alignment, accountability, and efficient execution. - Foster a collaborative culture grounded in creativity, ownership, inclusion, and continuous improvement. - Promote development pathways for team members through mentorship, feedback, and skill-building opportunities. **Strategic Marketing & Brand Stewardship** - Define and execute the overarching marketing and communications strategy aligned with the credit union’s mission, business objectives, and member experience goals. - Serve as primary steward of the brand—ensuring consistency, clarity, and authenticity across channels and touchpoints. - Guide the evolution of brand positioning, messaging architecture, and visual identity to support long-term differentiation and growth. - Ensure marketing initiatives support enterprise priorities including membership growth, product adoption, and community impact. **Growth Strategy & Performance Oversight** - Oversee integrated growth initiatives spanning digital marketing, lifecycle campaigns, product marketing, and member engagement. - Partner with analytics and business leaders to set measurable goals, KPIs, and performance benchmarks. - Review performance insights to inform optimization, channel strategy, resource allocation, and future planning. - Balance brand-building efforts with performance-driven outcomes to maximize ROI and sustainable growth. **Communications, Reputation & Executive Messaging** - Set direction for internal and external communications, ensuring transparency, clarity, and brand alignment. - Guide proactive and reactive communications, including public relations, issues management, crisis communications, and executive messaging. - Serve as an escalation point for sensitive communications and reputational matters, ensuring coordinated stakeholder alignment. - Strengthen enterprise communication rhythms and change communications in partnership with leadership and key departments. **Community Engagement & Partnerships** - Ensure community engagement strategy and partnerships authentically advance the credit union’s values and measurable local impact. - Lead a community presence that elevates trust, awareness, and meaningful connection—representing the credit union at key local events and initiatives as needed. - Build cross-functional alignment to activate community programs and sponsorships that support growth and mission outcomes. **Cross-Functional Part…