Senior Manager Marketing Analytics & Digital Performance

**About Sequel** Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management. ### Job Overview: Sequel Med Tech is seeking a strategic, tactical, and data-driven Senior Manager, Marketing Analytics & Digital Performance to join our marketing team. This role will be instrumental in measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, competitive intelligence efforts, and work closely with cross-functional teams to deliver insights and recommendations that drive better decisions and stronger ROI. The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that can transform complex data into compelling stories and actionable recommendations for senior leadership. The successful candidate will have deep expertise in Salesforce reporting, Tableau dashboard development, and executive-level presentations, and be proactive, collaborative, and comfortable operating in a fast-paced environment. Experience within the diabetes, medical device, digital health or broader healthcare space is preferred. ### Job Responsibilities and Essential Duties: - Build and maintain Tableau dashboards: Design, implement, and continuously improve Tableau dashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages. Pull, analyze, and integrate data from Salesforce and other relevant data sources to provide accurate, actionable insights. - Ensure data accuracy and integrity: Partner cross-functionally and with agency partners to validate Salesforce and other data sources and maintain consistent, reliable data pipelines. - Create standardized reporting frameworks: Develop monthly, quarterly, and campaign-specific reporting templates and dashboards to provide consistent insights to stakeholders and senior leadership. - Develop executive-level presentations and recommendations: Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders. - Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI and business outcomes. - Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes. - Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses. - Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop-off points, engagement opportunities and growth opportunities. - Develop attribution and cohort models: Evaluate marketing impact across touchpoints to understand CAC and channel performance to optimize future media spends. - Segment user behavior: Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy. - Inform campaign and channel strategy: Present performance reviews, business insights and recommendations to guide budget allocation, creative direction, and media planning. - Lead competitive intelligence efforts: Identify, evaluate, and maintain internal and external sources of competitive intelligence, mark…