Senior Manager, Frontline Transformation

**Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?** **SALARY:** **New York** : $129,600 - $153,900, bonus and long-term incentive eligible **St. Louis** : $106,400-$126,350, bonus eligible and long-term incentive eligible **COMPANY:** We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? **ROLE SUMMARY:** The Senior Manager of Frontline Transformation leads AB’s image recognition portfolio that enables scalable measurement and growth of space and visibility in trade. This role is accountable for the product vision, roadmap governance, and support. It ensures IRIS continues to reliably power incentive programs, wholesaler scorecards, and actionable category insights. The leader will evolve IRIS beyond cooler doors by building the next major pillar: menu recognition. Using photos of On-Premise menus to identify listed products, quantify presence/share, and generate insights that improve execution, activation, and commercial performance. **JOB RESPONSIBILITIES:** Portfolio Strategy & Program Ownership (IRIS Umbrella) - Own the multi-year vision for IRIS as AB’s image recognition platform and program engine (cooler doors today; menus next; future adjacencies as proven). - Define how IRIS creates value across the commercial system: measurement → insights → action → incentives → growth. - Establish and run roadmap governance: intake, prioritization, stage gates, go/no-go decisions, and executive steering routines. Product Roadmap & Delivery (Cooler Doors + Menu Recognition) - Lead the roadmap for continuous improvement of cooler door recognition (coverage, accuracy, user experience, reporting, and operational scale). - Own end-to-end delivery of menu recognition: - Define product scope (menu photo capture standards, recognition outputs, confidence thresholds, exception handling). - Stand up pilots with wholesalers / regions and scale nationally with repeatable playbooks. - Ensure outputs translate into business actions (distribution targets, activation opportunities, compliance tracking, incentive program integration). - Ensure product discipline: problem statements, user stories, UAT plans, release readiness, and measurable success criteria. Data Foundation, Insights, and Realograms - Own the data backbone required for IRIS to scale: label taxonomies, product library/master data alignment, model output pipelines, and reporting readiness. - Ensure IRIS outputs: - Share-of-space measurement (cooler doors) for incentives and growth tracking - Realograms and downstream tooling that field/category teams use - Actionable insights that are credible, repeatable, and tied to action - Partner with analytics teams to define standard KPI definitions and reporting logic so insights are consistent across stakeholders Implementation, Change Management & Adoption - Build the strategy and operating rhythm to dr…