Senior Manager (DT), DTC Growth

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. Senior Manager (DT), DTC Growth Department: Information Technology | Reports To: Global VP, DTC Product | Location: Needham, MA or London, UK ABOUT THE ROLE SharkNinja is expanding its Direct-to-Consumer digital footprint at a global scale. The Senior Manager, DTC Growth will serve as the product and technology owner for our TikTok Shop global expansion and emerging regional marketplace integrations. Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution — owning the roadmap, integrations, and platform capabilities that power SharkNinja's next phase of DTC growth. KEY RESPONSIBILITIES TikTok Shop Global Expansion Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond). Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing. Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows. Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions. Regional Marketplace Strategy & Expansion Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, MercadoLibre ) based on market size, feasibility, and strategic fit. Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers. Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience. Product Management & Roadmap Ownership Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility. Write clear product requirements, user stories, and acceptance criteria for IT development teams. Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders. Evaluate and manage relationships with third-party platform vendors, integration partners, and technology solutions. Cross-Functional Leadership Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and TikTok Shop initiatives. Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions. Present roadmap updates, business cases, and post-launch performance reviews to senior leadership including the Global VP of DTC Product. QUALIFICATIONS Required 7+ years of experience in product management, IT program management, or e-commerce technology, with at least 3 years in a DTC or marketplace-focused role. Hands-on experience with TikTo…