Senior Manager/Director Product Marketing

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. THE ROLE We’re hiring a Senior Manager or Director of Product Marketing to tell the story that makes Siro inevitable for in-person sales teams. You’ll be responsible for positioning across our target verticals, the messaging behind every launch, how we win against competitors, and the throughline that connects them all. This is a hands-on role. You’ll write the copy, build the decks and one-pagers, and get the team using them. You'll partner closely with Product, Sales, and the rest of GTM leadership, including our founder/CEO. KEY RESPONSIBILITIES - Positioning and messaging: Own a clear point of view on who we sell to, what problems we solve, and why we win, including a messaging framework for each of our target verticals. - Launch messaging and GTM narrative. Own the story behind every launch and coordinate across product, sales, customer success, and marketing to bring new launches to market. - Competitive positioning. Own how we win, whether we’re up against a direct competitor or against the way a team has always operated. Keep our competitive intel current and turn it into battlecards our reps can win with. - Bottom-of-funnel messaging. Own the pages, customer stories, and copy that move an in-market buyer from interested to convinced. Solution and comparison pages, one-pagers, and industry-specific proof that makes Siro feel built for them. - Customer marketing. Turn customer results into proof we can sell with: case studies, testimonials, quotes, and impact metrics. Partner with external contractors to produce high-quality video case studies for high-value customers. REQUIREMENTS - 4+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation — you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion. - Experience in management consulting preferred. - Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read. - A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue. - Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive). - Numbers-driven — you instrument your work, tie it to outcomes, and bring data into every launch recap and case study. - A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner. - Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter. - Comfortable operating as a senior IC with broad scope and no direct reports — influence and execution come from the quality of your work, not from headcount…