Senior Manager / Director of Integrated Brand Marketing

About Fellow We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™ About the Role We're looking for a Senior Manager or Director of Integrated Brand Marketing to lead the strategy, planning, and execution of cohesive, multi-channel marketing programs — including integrated campaigns, GTM calendar, Influencer Marketing, and PR. We're hiring this role with flexibility on level; final title and compensation will be determined based on experience, scope of prior ownership, and demonstrated leadership. This role shapes how Fellow shows up culturally, socially, and publicly. You'll lead the earned + creator ecosystem, ensuring influencer partnerships, press strategy, and integrated campaigns work together to drive brand awareness, relevance, and business impact. You'll sit at the intersection of brand, growth, and storytelling — translating product innovation and creative ideas into integrated go-to-market plans across owned, earned, and paid channels. Whether you're stepping up into your first Director seat or you're an experienced Senior Manager ready to expand your scope, you'll find room here to do the best work of your career. This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. What You'll Do Integrated Strategy & Planning Lead Fellow's integrated marketing strategy, aligning brand, product, influencer, PR, digital, retail, and performance channels. Drive end-to-end campaign planning for product launches, seasonal moments, and key brand initiatives. Develop integrated briefs that unify Creative, Influencer, PR, Performance, E-commerce, and Retail teams. Define campaign objectives, KPIs, and success metrics across the full funnel. Influencer Marketing (Direct Ownership) Lead Fellow's Influencer Program strategy and execution across platforms (Instagram, TikTok, YouTube, emerging channels). Build and scale a tiered creator ecosystem (nano → macro → cultural tastemakers). Oversee influencer sourcing, outreach, contracts, budgets, and usage rights. Ensure influencer content aligns with Fellow's premium, minimalist, design-forward brand. Partner with Performance Marketing to leverage creator content for paid amplification. Track and optimize influencer performance across CPM, engagement, content value, and downstream impact. Public Relations (Direct Ownership, Agency Management) Drive Fellow's PR strategy, positioning the brand at the intersection of design, lifestyle, coffee culture, and innovation. Manage PR agency partners and/or internal resources. Lead press strategy for product launches, brand moments, partnerships, and cultural initiatives. Build and maintain strong media relationships across design, lifestyle, food & beverage, and business outlets. Ensure PR storytelling is integrated with influencer, social, and campaign narratives. Campaign Execution & Budget Management Oversee execution of campaigns across owned, earned, and paid channels. Ensure cohesive storytelling, timing, and messaging across influencer, PR, social, email, site, and retail. Partner closely with Creative to bring campaigns to life with consistency and craft. Drive flawless launch execution with clear timelines, milestones, and accountability. Performance & Optimization Track integrated campaign performance, synthesizing insights across influencer, PR, and paid channels. Balance brand health metrics (awareness, consideration, share of voice) with performance outcomes (traffic, conversion, revenue). Optimize campaigns based on data, testing new formats, platforms, and creator/media strategies. Build reporting frameworks that clearly communicate impact to leadership. Team & Cross-Functional Leadership Manage 1+ direct reports and agency…