Senior Manager, Digital Marketing & Performance

**Job Summary:** Zymo Research is seeking a Senior Manager, Digital Marketing & Performance to lead the strategy, performance, and optimization of our most important digital growth channels. This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths. This is a player-manager role for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement. Join us in making a meaningful impact! **Essential Duties and Responsibilities:** **** Zymo Research is seeking a **Senior Manager, Digital Marketing & Performance** to lead the strategy, performance, and optimization of our most important digital growth channels. This person will help build the performance engine behind Zymo’s digital marketing channels, with direct ownership of paid media strategy, paid search performance, SEO/AEO strategy, channel insights, reporting, optimization, and budget recommendations. They will also provide performance guidance across related organic channels, including email, organic social, content distribution, landing pages, and nurture paths. This is a **player-manager role** for someone who can set strategy, guide execution, diagnose performance, lead a direct report, and stay close enough to the work to ensure continuous improvement. **What You’ll Own** **** **Paid Media & Channel Strategy** Own strategy and performance for paid digital channels, including Google Ads, paid social, YouTube, display, retargeting, and third-party media. Lead campaign architecture, keyword strategy, budget recommendations, bidding strategy, audience targeting, conversion tracking, and optimization. **SEO, AEO & Discoverability** Lead SEO and AEO strategy in partnership with web, content, and scientific communications teams. Improve Zymo’s visibility across traditional search, AI-driven answer engines, product pages, application pages, campaign pages, and technical content. **Cross-Channel Performance** **** Evaluate how paid media, SEO, email, organic social, content, landing pages, and nurture paths work together across the customer journey. Provide performance guidance to channel owners without necessarily owning day-to-day execution of every organic channel. **Insights, Reporting & Optimization** Own channel-level reporting and translate performance data into clear recommendations. Diagnose what is working, what is underperforming, why it is happening, and what should change. Key metrics may include CPA, CPL, ROAS, conversion rate, CTR, quality score, impression share, attribution, conversion quality, pipeline contribution, and revenue impact. **Tracking & Measurement** Partner with analytics, CRM, web, and development stakeholders to improve tracking integrity across GA4, Google Tag Manager, UTMs, pixels, forms, landing pages, campaigns, and CRM handoffs. Ensure marketing performance data is reliable, actionable, and connected to business outcomes. **Team & Cross-Functional Leadership** Manage and develop one direct report initially. Partner closely with Creative, Web, Integrated Campaigns, Product Marketing, Commercial, Sales, and Scientific Communications to ensure digital channels are aligned with customer needs, campaign priorities, and commercial goals. Establish repeatable planning, QA, optimization, and reporting practices that improve consistency, accountability, and speed across digital programs. **What We’re Looking For** - 7+ years of experience owning digital channel strategy, performance marketing, paid media, or growth marketing strategy, not just campaign execution. - Deep hands-on Google Ads, including se…