Senior Manager, Demand Generation - Sharegate

Company Description Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines: Workleap Agent , our newest solution built to make every manager more effective, and ShareGate , the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here. Your role As our Senior Manager, Demand Generation, you'll own the strategy and execution behind how ShareGate acquires new customers. As we continue to evolve from market-leading products into a unified platform, we're focused on scaling how we attract, convert, and acquire the right customers. You'll play a key role in building a predictable, scalable acquisition engine that accelerates pipeline and revenue growth. Your impact: Own ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization that drive qualified pipeline, opportunities, and ARR. Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying opportunities to improve conversion, and partnering with Sales and RevOps to maximize revenue outcomes. Lead demand planning and integrated campaign execution across Marketing, bringing together Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development to deliver measurable business impact. Own demand generation investment by allocating budget across channels, optimizing marketing spend, and scaling the programs that deliver the greatest business impact. Leverage AI across campaign planning, search optimization, reporting, workflow automation, and performance analysis to improve execution speed, uncover new growth opportunities, and accelerate decision-making. Foster a culture of accountability through data-driven decision making, experimentation, forecasting, and operational excellence that enables predictable, scalable growth. Your team You'll join ShareGate's Marketing leadership team during an exciting stage of growth as we continue to evolve how we acquire new customers and expand our platform. Over the next 12 months, you'll play a key role in growing our visibility across traditional and AI-powered search, improving website conversion, scaling integrated campaigns, and building a predictable acquisition engine that fuels revenue growth. You'll lead a team of high-performing marketers focused on Paid Acquisition and SEO while partnering daily with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships. We're a collaborative, high-performing team that moves quickly, embraces experimentation, and holds ourselves accountable for measurable business outcomes. What you'll bring 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets; Bonus: Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization; Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions;e Experience managing a budget over 1M$ CAD; Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs; Strong people leadership experience with a track record of coaching, developing, and inspiring high-performing marketing teams; Excellent communication and executive presentation skills, with the ability to influ…