Senior Manager, Demand Generation

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation based in Canada.** This role offers the opportunity to shape revenue growth strategies for a mission-driven organization using technology to create meaningful social and environmental impact. You will own the development of demand generation programs that connect innovative solutions with enterprise-level customers across North America. The position sits at the intersection of marketing, sales, and revenue strategy, combining strategic planning with hands-on campaign execution. You will build targeted go-to-market initiatives, engage senior decision-makers, and create measurable pipeline opportunities. Working closely with cross-functional teams, you will influence how the organization communicates its value and strengthens market presence. This is an ideal opportunity for a B2B marketing leader who thrives in fast-paced environments and enjoys owning strategy, experimentation, and growth outcomes. You will play a key role in building scalable marketing engines that accelerate business expansion while supporting a purpose-driven mission. ### Accountabilities The Senior Manager, Demand Generation will own the strategy, execution, and optimization of revenue-focused marketing programs designed to engage enterprise customers and drive measurable business growth. Key responsibilities include: - Develop and execute the annual B2B marketing strategy, defining priorities, investment areas, campaign themes, and programs aligned with revenue objectives. - Build a deep understanding of enterprise buyers, market trends, and customer needs to refine positioning and engagement strategies. - Partner with revenue leadership to identify market opportunities, growth initiatives, and strategic account priorities. - Act as a bridge between marketing, sales, partnerships, product marketing, and customer success teams to ensure consistent messaging and alignment. - Design and execute targeted demand generation campaigns that create awareness, engagement, qualified opportunities, and pipeline growth. - Build account-based marketing programs using channels such as paid media, email marketing, personalized outreach, and targeted campaigns. - Leverage buyer intent signals, AI-powered workflows, automation, and marketing technology to improve campaign effectiveness. - Continuously test, analyze, and optimize programs based on performance data and business priorities. - Own the organization’s market presence through social media strategy, executive thought leadership, content promotion, and audience growth initiatives. - Develop content strategies that support the full buyer journey, including awareness, consideration, and sales acceleration. - Partner with product marketing teams to transform customer insights, industry trends, and product value into compelling stories. - Create customer success content, ROI-focused case studies, and proof points demonstrating measurable business outcomes. - Lead event and field marketing strategies, including industry conferences, executive meetings, customer events, and networking programs. - Ensure marketing initiatives have clear objectives, measurable outcomes, and effective follow-up strategies. - Define and track key performance metrics connecting marketing activities to pipeline contribution and revenue impact. - Collaborate with operations teams to improve attribution, reporting, lead management, and funnel visibility. - Evaluate emerging technologies, AI tools, and automation opportunities to improve marketing efficiency and scalability. - Promote a culture of experimentation, learning, and continuous improvement. ## **Requirements** The ideal candidate is a strategic B2B marketing professional with strong demand generation experience, revenue ownership, and the ability to build impactful campaigns targeting enterprise audiences. Required qualif…