Senior Manager, Demand Generation

ABOUT CHARTHOP - Our Team: Remote-first team of builders, connected to a vision to make people teams and companies more successful through connected data, transparency, and AI. - Our Values: fast, inclusive, transparent, optimistic, all-in - Our Product: ChartHop is the AI-first people platform. Our roots are in Analytics and Planning — helping people teams model org structures, manage compensation, and plan for growth. We've expanded into a full people operations suite covering HRIS, performance management, engagement, and real-time org analytics. Our newest frontier is ChartHop AI — an agentic AI layer that lets HR teams ask questions, surface insights, and take actions across their people data in natural language. We're at an inflection point: AI is reshaping what HR software can do, and we intend to lead that category. - Our Clients: Span nearly every industry from 10 employees to 30k. Some notable ones include 1Password, Sweetgreen, and Headspace. ABOUT OUR MARKETING TEAM At ChartHop, we believe AI is transforming how modern marketing teams operate. We don't see AI as a separate initiative—we see it as a fundamental capability that enhances how we research, create, execute, analyze, and make decisions. Every member of the marketing team is expected to actively leverage AI to improve the quality, speed, and impact of their work. We encourage continuous experimentation with emerging AI technologies, thoughtful sharing of best practices, and a mindset of ongoing learning and innovation. We believe the best marketers combine creativity, strategic thinking, customer empathy, and sound judgment with AI-powered tools and workflows to achieve outcomes that would not otherwise be possible. ABOUT THE ROLE We're looking for a Senior Manager, Demand Generation to help build a scalable, predictable demand generation engine that fuels ChartHop's continued growth. Reporting to the VP of Marketing, you'll lead the planning, execution, and optimization of integrated demand generation programs that create awareness, engage our ideal customers, and generate qualified pipeline. You'll work closely with Product Marketing, Marketing Operations, Sales, and Customer Success to deliver campaigns that contribute directly to revenue growth. This is an ideal opportunity for someone who enjoys both strategy and execution. You'll have the autonomy to own major initiatives, the support to collaborate across the business, and the opportunity to help shape how a modern AI-first marketing organization operates. Compensation: Base Salary $150,000 - $160,000 USD + Bonus $10,000 WHAT YOU'LL DO DRIVE DEMAND GENERATION Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements to maximize pipeline growth and marketing efficiency. LEAD INTEGRATED CAMPAIGNS Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. Campaigns may include product launches, thought leadership, customer stories, industry trends, competitive initiatives, and seasonal programs. MANAGE PAID & OWNED CHANNELS Own strategy and performance across key demand generation channels, including: - Paid Search - Paid Social - Display & Retargeting - Organic Social - Partner Marketing - Sponsorships - Email campaign strategy - Referral and advocacy programs Continuously optimize channel mix and investment to improve performance and return on investment. GROW ACCOUNT-BASED MARKETING Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities. OPTIMIZE THE WEBSITE Own the website as a demand generation engine by improving visitor engagement and conversion. This includes landing page strategy, conversion rate optimization, A/B testing, user…