Senior Manager, Customer Marketing & Advocacy

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Customer Marketing & Advocacy based in United States.** This role offers the opportunity to shape how customers connect with products, services, and communities through impactful marketing strategies. You will lead customer engagement initiatives that strengthen adoption, retention, expansion, and long-term loyalty. Working across Customer Success, Product, Sales, and Marketing teams, you will transform customer insights into meaningful programs and experiences. The position combines strategic planning, storytelling, data analysis, and hands-on execution to create measurable customer impact. You will build advocacy programs, elevate customer voices, and help develop stronger relationships with a diverse customer community. This is an ideal opportunity for a customer-focused marketing leader passionate about creating valuable experiences and driving business growth. ### Accountabilities: As a Senior Manager, Customer Marketing & Advocacy, you will own the strategy and execution of customer marketing initiatives designed to increase engagement, strengthen relationships, and turn customers into advocates. You will partner with cross-functional teams to create relevant communications, gather insights, and improve the overall customer experience. - Develop and lead customer marketing strategies focused on adoption, retention, expansion, advocacy, and customer satisfaction. - Build customer lifecycle programs across onboarding, adoption, renewals, product launches, migrations, and key customer milestones. - Create segmented customer communications based on audience, lifecycle stage, product usage, customer needs, and engagement levels. - Manage customer communication calendars in collaboration with Product, Customer Success, Sales, Marketing, and Events teams. - Develop customer-facing content including case studies, testimonials, newsletters, webinars, product guides, educational resources, and success stories. - Lead customer education initiatives, workshops, enablement campaigns, and programs that help customers maximize value. - Build and scale advocacy programs including customer references, reviews, speaking opportunities, peer communities, and champion networks. - Partner with internal teams to identify customer health signals, expansion opportunities, renewal needs, and advocacy opportunities. - Manage Voice of Customer programs, including surveys, interviews, advisory boards, and feedback initiatives. - Translate customer insights into recommendations that support product strategy, messaging, positioning, and go-to-market activities. - Measure and report on customer marketing performance, including engagement, adoption, advocacy, retention impact, and campaign effectiveness. - Leverage AI-powered tools to improve segmentation, personalization, content creation, insights, and marketing efficiency. ## Requirements: The ideal candidate combines customer marketing expertise, strong storytelling abilities, and experience building programs that improve engagement and business outcomes. You should be comfortable collaborating across teams, analyzing customer data, and managing multiple strategic initiatives. - Bachelor’s degree in Marketing, Communications, Business, or equivalent professional experience. - 4–8 years of experience in customer marketing, lifecycle marketing, product marketing, customer success, or related B2B SaaS roles. - Proven experience creating customer programs that support adoption, retention, expansion, and advocacy goals. - Strong writing, storytelling, editing, and communication skills with the ability to create compelling customer narratives. - Experience developing customer stories, webinars, lifecycle campaigns, newsletters, educational content, and advocacy initiatives. - Ability to use customer data, engagement metrics, and customer health indicators to…