Senior Manager, Customer Insights

Senior Customer Insights Manager 🌍 Location: London, UK ⭐ Office Policy: 3 days a week in office Who We Are: Omaze is reinventing fundraising by giving people the chance to win once-in-a-lifetime prizes while raising millions for charities around the world. Since launching in the UK in 2020, we’ve become one of the fastest-growing companies in the country, raising over £150 million for charity and creating more than 40 new millionaires. More recently, we’ve successfully expanded into Germany, marking the next chapter in our international growth journey. As we continue to scale, we’re building a world-class team that will help us better understand our customers, make smarter decisions and maximise our impact across every market. If you’re excited by the opportunity to help shape the future of a fast growing international business with a powerful purpose, we’d love to hear from you. 🔑 About The Job We’re looking for an experienced, commercially minded Senior Customer Insights Manager to lead strategic research programmes that influence decisions across Marketing, Growth, Product and Strategy. As part of our Data, Analytics & Insights team, you’ll work closely with analysts and cross-functional partners to bring together customer research, behavioural insights and commercial data. You’ll turn this evidence into clear, compelling narratives that help teams make better, more customer-centred decisions. You’ll design and deliver high-impact qualitative and quantitative research across multiple markets. Your work will help us deepen our understanding of our customers, strengthen our brand, optimise our marketing, improve our products and identify new opportunities for growth. This is a highly strategic role for someone who enjoys solving complex commercial problems, challenging assumptions with evidence and turning insight into action. 🔧 What You’ll Be Doing Lead strategic research Lead end-to-end qualitative and quantitative research initiatives across multiple international markets. Design and deliver research that informs commercial strategy, customer experience, product development and marketing effectiveness. Own strategic research programmes including customer segmentation, proposition development, concept testing, pricing research, brand tracking, creative development and campaign evaluation. Ensure research is methodologically robust and produces clear, commercially actionable recommendations. Bring deep quantitative expertise Design and oversee robust quantitative studies using techniques such as conjoint analysis, MaxDiff, segmentation, concept testing and advanced survey methodologies. Select the most appropriate research approach for complex commercial questions, combining qualitative and quantitative methods where needed. Work closely with analysts to connect survey findings with behavioural and commercial data. Partner across the business Act as a trusted insights partner to Marketing, Growth, Product, Strategy and senior leadership. Collaborate with analysts across the Data, Analytics & Insights function to build a holistic understanding of our customers. Help shape business strategy by embedding customer insight into important commercial decisions. Tell compelling customer stories Ensure the customer’s voice is represented in strategic conversations, helping teams balance commercial objectives with genuine customer understanding. Bring together research findings, behavioural analytics, brand metrics and commercial data to create a coherent view of the customer. Translate complex evidence into engaging presentations and recommendations that inspire action. Present findings confidently to senior stakeholders and influence strategic decisions across the business. Inform brand and marketing strategy Lead our brand-tracking programme, ensuring brand health and marketing performance are clearly understood and acted upon. Partner with Marketing, Growth, Analytics and econometrics or marketing mix modelling partners to in…