Senior Manager, Brand Partnerships Activation

About Us Legora is redefining how legal work gets done. Not built for lawyers, built with them. We work alongside the world’s best legal teams, who expect excellence, precision, and speed, and we hold ourselves to the same bar. Our AI-native workspace lets legal professionals move faster, think more clearly, and operate with sharper precision. By analysing thousands of documents in minutes and powering end-to-end workflows, we cut through complexity, teams can focus on what matters: judgment, strategy, and outcomes. 1,000+ customers across 50+ countries trust us, including Cleary Gottlieb, Goodwin, Linklaters, White & Case, Dentons, and Barclays. We’ve scaled to $100M+ in ARR , with teams across Europe, North America and APAC, and continue to expand through acquisitions including Qura, Walter AI and Graceview. We partner with world-class performers: including Aaron Judge and the New York Yankees, Ludvig Åberg (and his caddie), and campaigns featuring Jude Law. Joining Legora means three things. We lean in: ownership over titles, outcomes over intentions. We fight for excellence: high standards, direct, ego-free feedback. We grow together: as a team and with our customers. Mission before ego. Everyone contributes. No one coasts. If you’re driven by impact, pace, and raising the bar. This is the place. The Role The Senior Manager, Brand Partnership Activation owns the strategy and commercial direction of Legora’s sports partnership activation and executive hospitality program. You set the vision for how we turn contractual rights into pipeline, relationships, and brand equity — and you are accountable for the results, not the run-of-show. You lead one direct report, an Associate Event Producer, who owns hands-on event production and delivery. You direct the what and the why; they own the how and the when-and-where on the ground. Your focus is strategy, prioritization, senior stakeholder relationships, and making sure every partnership right and hospitality moment is pointed at the highest-value commercial outcome. You work hand-in-glove with the brand team and regional/international marketing leads to shape a portfolio of activations and high-touch moments that build pipeline and deepen relationships with our most strategic clients and prospects — and you help shape what comes next by scoping and evaluating future partnership opportunities. What You'll Do Own the activation strategy. Set the overall strategy for how Legora extracts value from every active partnership (currently Yankees, Chelsea FC, Ludvig Åberg/golf, Venus Williams, plus one-off opportunities). Decide where to invest, which rights matter most, and how each activation ties back to pipeline and brand goals. Rights maximization. Go beyond the letter of each contract to identify incremental creative and commercial value — joint promotions, content series, co-branded moments, and pipeline-driving activations that partners haven’t asked for but will say yes to. Own the rights tracker at a strategic level, ensuring nothing lapses or goes under-leveraged, while your Associate Event Producer maintains the day-to-day detail. Executive hospitality strategy. Own the strategy for CXO and VIP hospitality across the portfolio — Yankees, Chelsea FC, the Legora Invitational, and ad hoc opportunities such as Wimbledon. Define who we host, why, and what outcome each moment should drive, and set the request, allocation, and approval framework that balances client entertainment, prospect development, GTM/BD use, and employee reward. Guest strategy & senior relationships. Partner with regional GTM and marketing leads to shape guest strategy, ensuring the right senior clients, prospects, and internal stakeholders are in the room. Serve as the senior point of contact for partner-side account and hospitality teams, and personally steward the most important client and prospect relationships around hosted moments. Lead the Associate Event Producer. Manage and develop one direct report wh…