Senior Lifecycle Marketing Manager

## **About Rippling** Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds. Based in San Francisco, CA, [Rippling has raised $1.4B+](https://www.rippling.com/careers#:~:text=GLOBAL%20EMPLOYEES-,%241.4B%2B,-RAISED%20TO%20DATE) from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes. We prioritize candidate safety. Please be aware that all official communication will only be sent from @[Rippling.com](http://www.Rippling.com) addresses. ## **About the role** Rippling is one of the fastest-growing startups in the world ($0 → $17B), and we're just getting started. We're standing up a brand-new GTM motion for a rapidly growing business line within Rippling's portfolio, and we're looking for a Lifecycle Manager to own it from the ground up. In this role, you'll take full ownership of Rippling's self-serve conversion funnel: the programs, infrastructure, and experiments that turn trial users into paying customers — and paying customers into expanded, annual accounts. You'll be the connective tissue between Product, Marketing, and Sales, ensuring every signal from the funnel is acted on and every touchpoint moves a user closer to value. You're building the 0-to-1 funnel — not inheriting a playbook. That means designing the architecture within Rippling's stack, instrumenting the funnel for measurement, and running a continuous experimentation roadmap to compound gains over time. When it works, you'll see it directly on the revenue line. If you thrive in environments where you build what doesn't exist yet and measure everything you touch, this is the role for you. **What you will do** - Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria - Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis - Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite - Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is - Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly ## **What you will need** - 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies — growth marketing experience is a plus, but lifecycle depth is the foundation - Proven experience building lifecycle programs from 0 to 1 with a track record of driving activation, retention, and customer LTV — you've designed the architecture, not just optimized what someone else built - Proven success driving lifecycle campaigns across both PLG and SLG motions — you've moved self-serve users through product-led conversion funnels and accelerated sales-led pipeline, with results to show for both; you know where the two motions hand off and have designed programs that make that handoff clean, not chaotic - Fluency in the Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFD…