Senior Lifecycle Marketing Manager

**Build better healthcare together** Maple's purpose is to meet the world's healthcare needs. We're Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we're proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what's possible every day. Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you'll do work that changes lives — including your own. ### The role As we continue to scale our subscription business and expand into new specialty care offerings, we're looking for a Senior Manager, Lifecycle Marketing to own the strategy and execution of how we communicate with Maple users across their entire journey — acquisition, activation, engagement, retention, reactivation, and lifetime value. In this role, you'll shape a data-driven lifecycle program from the ground up — deciding what to build, what to test, and how to measure it — while partnering across Marketing, Product, Data, and Business Development to deliver experiences that actually move the business. ### Your responsibilities As the Senior Manager, Lifecycle Marketing, you will: - Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back - Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform - Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation - Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes - Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business - Shape the segmentation strategy, measurement framework and reporting infrastructure that make the whole program smarter over time ### What success looks like In your first 90 days, you'll get to know Maple's lifecycle marketing inside and out — auditing every existing program, reviewing funnel performance, and pressure-testing our segmentation, testing roadmap and measurement frameworks. You'll continue building out lifecycle programs behind our newer service lines, ship a few quick-win optimizations to onboarding and retention. You'll walk out of it with a lifecycle marketing roadmap that ladders up to Maple's business goals, and strong relationships with the partners you'll rely on across Marketing, Product, Data and Business Development. Over your first 12–18 months, you'll build the scalable processes, playbooks and reporting infrastructure that turn lifecycle into a repeatable growth engine. You'll partner with Product to influence the member experience, launch lifecycle campaigns behind new products and service offerings, and use behavioural insights to shape roadmap decisions across the business. Success shows up in the numbers — new user to paying member conversion, onboarding completion, retention, churn, LTV and revenue attributable to lifecycle. ### What you'll bring - 7+ years of lifecycle, CRM, retention or growth marketing experience - A track record of building and optimizing lifecycle programs in a subscription, marketplace, SaaS, digital health or consumer tech environment - Deep hands-on experience with marketing automation platforms — Braze, Iterable, Salesforce Marketing Cloud, - HubSpot, Customer.io or similar - Strong analytical skills and the ability to use data to drive decisions - Experience designing and running A/B testing programs end-to-end - Sh…