Senior Integrated Marketing Manager (8 month contract)

**A product you can believe in. Immersive is the leader in people-centric cyber resilience** We have an exciting vision for cybersecurity that puts people at the center of cyber. Our cyber resilience SaaS platform is an agile, hands-on solution that helps teams continuously assess, build, and prove cyber capabilities through real-life simulations rather than one-off training sessions. We help the world’s biggest brands, like Citi, Pfizer, Humana, and HSBC, protect their revenues and brand reputations. ### **The Role** We’re seeking an experienced freelance marketing professional to join our growing team as an Senior Integrated Marketing Manager. In this role, you will execute complex, cross-functional programs from strategy through execution. You will act as a key strategic partner to Product leadership and the Senior Leadership Team (SLT) to align our marketing narratives with our product roadmap and broader business goals. This is a fixed-term contract role, estimated to be roughly 8 months in length. ### **What You’ll Do** - **Campaign Design & Execution:** Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs. - **Narrative & Audience Strategy:** Synthesize industry and internal SME research into compelling narratives and adapt core messaging to address specific audience pain points across all touchpoints. - **Cross-Functional & Executive Partnership:** Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in. - **Revenue & Sales Alignment:** Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success. - **Strategic Growth & Problem Solving:** Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs. - **Data-Driven Performance:** Establish KPIs and performance benchmarks, using metrics and industry trends to make data-driven decisions and showcase business impact over time. ### **Who You Are** - **Experienced Strategist:** Proven background in a strategic marketing role with a track record of running end-to-end campaigns. - **Master Storyteller:** Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives. - **Cross-Functional Leader:** Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership. - **Analytical Thinker:** Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments. - **Proactive Problem Solver:** Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction. **Preferred:** - Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value. ### **Our Values** Immersive’s growth has been fueled by our values that underpin everything we do. Here is how they relate to this role: - **Driven** – We are innovators and market-creators, constantly moving forward to achieve results in support of our mission. - **Inclusive** – We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive. - **Customer Obsessed** – We seek to develop deep relationships with our customers to help them achieve their business outcomes. - **One Team** – We are a talented global team working together to achieve our vision. **If you join us in a Fixed-Term Contract capacity, you’ll qualify for a range of our benefits offerings:** - Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support. - Time of…