Senior Integrated Campaigns Manager, FinTech & Capital Markets - London - Up to £90k

WE ARE: At Adaptive, we’re the leading experts in custom trading technology solutions. We craft bespoke front-office platforms for financial services firms that want to own their technology, differentiate in the market, and keep innovating for the long term. Through a unique combination of deep capital markets expertise and world-leading technology, we help clients build high-performance, resilient trading systems across asset classes and create lasting competitive advantage. At the heart of it is Aeron®, our open-source technology used by hundreds of market participants to build high-throughput, low-latency, resilient trading systems, on-premises and in the cloud. Together with our broader platform and accelerator capabilities, it helps clients move faster without compromising on performance, control or flexibility. With offices in London, New York, Barcelona, Montréal, and Manila, we support firms globally. We’re expanding our marketing capability and looking for someone who can help turn that story into bold, commercially effective campaigns. We’re looking for a Senior Integrated Campaigns Manager : someone who thrives at the intersection of marketing strategy, campaign execution, technology and commercial growth. Someone ready to plan, shape and execute integrated campaigns across Adaptive and our product priorities, bringing both strategic thinking and the hands-on energy to see them through. If you love building bold campaigns, telling stories that resonate in a highly technical space, and working where marketing genuinely drives commercial impact, this is your invitation. Come build something powerful with us. YOU ARE: Someone who turns a strong idea into a campaign that actually performs. A strong communicator who makes complex fintech and trading tech clear and compelling: not dumbed down, just sharp. Hands-on with the message, the copy, the assets, the execution: all of it. A source of commercial focus and momentum for the people around you. Genuinely curious about capital markets, technology, and the audiences shaping where this industry goes. YOU HAVE: Strong B2B marketing experience, ideally in fintech, capital markets, trading technology or another technical B2B space. Experience marketing to technical and engineering-led or commercially sophisticated audiences, Open-source knowledge a plus. Proven ownership of integrated campaigns across email, web, content, webinars, field, paid and nurture. Strong messaging and copywriting instincts, with confidence drafting campaign assets directly. Hands-on experience with HubSpot or similar tools, plus Canva, Figma or Adobe for first-pass creative. Commercially focused, organised and able to think, write, build and drive campaigns through launch. YOU WILL: Own the campaigns, end to end Own priority campaigns across Aeron Platform and Aeron Open-Source: start to finish Build the brief, the message, the audience, the assets, the timeline, the KPIs Drive execution across email, web, content, webinars, field, paid social/search and nurture Get your hands dirty Write the first draft yourself: emails, landing pages, social, webinar scripts, launch notes Turn dry product inputs and case studies into hooks people stop scrolling for Build the first-pass visuals in Canva, Figma or Adobe: cards, banners, promo, carousels Conduct the orchestra Rally product marketing, field, performance, ops, digital and sales around one plan Brief so clearly that paid, digital and ops never have to ask twice Carry campaigns through build, QA, launch and follow-up: no stalls Turn ambiguity into a plan, every time Prove it worked Read the numbers, fix what’s not working: messaging, audience, channel mix, follow-up Tie every campaign to pipeline and revenue, not just “it went out” WHY US: To be immersed in a high-standard engineering and marketing culture. Our fantastic team takes pride in crafting complex technical solutions, but also loves sharing knowledge and helping others grow professionally. You…