Senior GTM Operations Manager

ABOUT EDITED EDITED is the world’s leading AI-driven retail intelligence platform. We empower the world’s most successful brands and retailers with real-time decision making power. By connecting internal business and external market data, EDITED infuses intelligence into every retail decision. We help retailers increase margins, generate more sales, and drive better business outcomes through AI-powered market and enterprise intelligence that fuels automation. At EDITED, we foster a dynamic and inclusive culture where creativity thrives and collaboration is at the heart of everything we do. Our environment is dynamic and supportive, encouraging team members to take initiative, innovate, and continuously grow. We value diversity, transparency, and a shared commitment to excellence, creating a workplace where everyone's voice is heard and contributions are recognised. We believe that achieving a positive work-life balance is key to driving innovation and success. Our flexible working options—including hybrid working, flexible hours and a work from anywhere policy—empower our team to perform at their best. THE OPPORTUNITY We're looking for a Senior GTM Operations Manager to own the strategy, architecture, and day-to-day operation of the systems and processes that power EDITED's entire go-to-market motion. This is the senior operator who decides how marketing, sales, and customer success should run on their tooling and data — and rolls up their sleeves to build it. You'll own the GTM tech stack, design the processes that connect marketing, sales, and CS, and translate business strategy into the systems, reporting, and insight leadership relies on to make decisions. Sitting in Marketing but operating across the full revenue org, this is an individual contributor role: you set the play and you run it. It's ideal for someone who wants real ownership and autonomy over an entire GTM ops function without the overhead of managing a team — the kind of operator who's as comfortable defining an attribution model as they are building the workflow behind it. WHAT YOU'LL OWN (STRATEGY & SYSTEMS) - Own the GTM operations strategy and roadmap — define how EDITED's revenue tech stack and processes should evolve to support pipeline growth, retention, and an enterprise sales motion at scale. - Design and architect systems and processes from business needs — not built around any single tool — then drive the build, rollout, and adoption across marketing, sales, and CS. - Own the lead lifecycle end to end: capture, scoring, routing, and handoff, including the SLAs and shared definitions that keep marketing, sales, and CS aligned. - Own marketing and revenue attribution — define the model, protect the data integrity behind it, and turn it into insight leadership can act on. - Serve as the analytics and reporting owner: decide what the business should measure, then build the dashboards and reporting that answer it across marketing, sales, and CS. - Lead tool evaluation, integration strategy, and vendor management across the GTM stack, balancing capability against a lean budget. - Establish data governance and operational standards — documentation, SOPs, and system architecture that scale beyond any one person. - Partner with marketing, sales, CS, finance, and product leadership on GTM planning, process alignment, and the operational inputs to forecasting and pipeline strategy. WHAT YOU'LL DO (EXECUTION & DAY-TO-DAY) - Run day-to-day HubSpot administration – workflows, data integrity, lead capture, list management, and Full Hub features across Marketing, Sales, Service, and Operations Hub. - Build, test, and optimize HubSpot workflows that support pipeline growth, retention, attribution, and clean lead handoff between marketing, sales, and CS. - Maintain and refine lead scoring models in HubSpot so sales gets routed the right leads based on buyer intent. - Set up and manage webinars in Demio, including registration, integrations, and post-event data flow…