Senior Growth Product Marketing Manager

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Product Marketing Manager based in Canada.** This role offers the opportunity to shape growth strategies for a leading technology platform through experimentation, data-driven insights, and innovative marketing approaches. You will own initiatives that improve user conversion journeys, from trial engagement to long-term customer adoption. Working at the intersection of product, marketing, analytics, and customer experience, you will influence how users discover and experience value. You will design and execute experiments that uncover growth opportunities and improve business outcomes at scale. The position combines strategic thinking with hands-on execution in a collaborative, product-led growth environment. You will have the autonomy to test bold ideas, leverage emerging tools, and make a measurable impact on customer growth. ### Accountabilities: As a Senior Growth Product Marketing Manager, you will lead conversion-focused strategies and experimentation programs designed to optimize user journeys and accelerate growth. You will collaborate with cross-functional teams to create impactful experiences that increase engagement, adoption, and revenue. - Own the communication strategy for trial users, identifying opportunities to improve conversion through targeted messaging and lifecycle campaigns. - Design, launch, and optimize A/B tests across email channels and in-product experiences to discover effective growth strategies. - Develop experimentation frameworks and analyze performance data to continuously improve user journeys. - Use analytics tools to identify trends, generate insights, and make informed decisions based on user behavior. - Partner closely with Product, UX, Data, Customer Experience, and Marketing teams to align growth initiatives with broader business objectives. - Create innovative onboarding experiences, segmentation strategies, and lifecycle programs that improve customer engagement. - Apply AI tools and emerging technologies to enhance growth marketing workflows, experimentation, and analysis. - Communicate findings, recommendations, and results to stakeholders to drive continuous improvement. ## Requirements: The ideal candidate is a growth-focused marketer with experience driving product adoption and conversion through experimentation, analytics, and customer-focused strategies. You should be comfortable working in a fast-paced environment where data, creativity, and collaboration drive decision-making. - Proven experience in product marketing, growth marketing, lifecycle marketing, or a related discipline. - Experience driving trial-to-paid conversion through experimentation and lifecycle strategies, preferably within a SaaS or product-led growth environment. - Hands-on experience with marketing automation and product engagement tools such as Marketo, Pendo, or similar platforms. - Strong analytical skills with experience using data platforms such as Amplitude, Power BI, or comparable analytics solutions. - Ability to design experiments, evaluate results, and translate insights into actionable growth initiatives. - Strong understanding of user journeys, segmentation, messaging strategies, and conversion optimization. - Excellent communication and collaboration skills with the ability to influence cross-functional teams. - Creative problem-solving mindset with a willingness to test, learn, and iterate. - Self-starter attitude with the ability to manage multiple priorities independently. - Familiarity with AI tools supporting marketing automation, experimentation, and data analysis. ## Benefits: - Competitive compensation package. - Remote-first work environment with flexibility. - Comprehensive health coverage, including dependent coverage. - Flexible paid time off policies, including additional self-care and volunteer days. - Parental leave benefits. - Home…