Senior Growth Marketing Associate - Shenzhen

Purpose of Position CASETiFY is seeking a creative and results-oriented Senior Growth Marketing Associate who is passionate about driving growth and engagement. As a successful candidate, you will be a highly motivated self-starter, thrive in a dynamic environment, and possess a keen eye for detail. In this position, you will scale existing channels, while optimizing our key performance metrics. You have an analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations. Job Description Optimize paid campaigns across various channels with a strong focus on maximizing ROAS and ROI (Meta Ads, Google Ads, Twitter Ads, TikTok Ads). Execute day-to-day ad operations, including campaign setup, launch, monitoring, and troubleshooting. Ensure accurate tracking and attribution through proper implementation of pixels and tracking parameters. Monitor and manage weekly, monthly, and quarterly channel KPIs, using data to inform budget and resource allocation decisions. Partner with marketing, product, and other teams to execute impactful growth initiatives. Develop precise customer segments and profiles to create highly targeted and effective campaigns. Analyze user data to uncover trends and provide actionable insights that drive growth. Conduct thorough market research to assess competitor strategies and identify new product opportunities. Implement and analyze A/B tests to continuously optimize campaigns and identify new growth opportunities. Manage ad-hoc tasks and generate detailed reports as directed by senior management. Create engaging social media content strategies to boost brand presence and audience engagement. Collaborate with teams to produce compelling multimedia content that aligns with marketing goals. Requirement Bachelor's Degree or above in Business, Marketing, or a related discipline. 3+ year of experience in digital marketing, preferably in DTC, e-commerce environments or the travel industry. Experience with Meta, Google Analytics and SQL is a plus. Strong command of Microsoft Office and Google Workspace. Strong communication skills, with the ability to articulate market insights clearly. Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team. Ability to work under pressure, and adapt to the fast-paced environment.