Senior Google UAM

ABOUT US Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ ABOUT THE ROLE We are looking for a Senior User Acquisition Manager to own and scale Google as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end — strategy, campaign structures, bidding, budget allocation, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions. This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable. For a strong operator, this role has a clear growth path — proven results lead to bigger scope, and over time, to leading the UA function. KEY RESPONSIBILITIES CHANNEL OWNERSHIP & PERFORMANCE - Own and optimise the Google ads account end to end — Search, Performance Max, Demand Gen, Display, and YouTube. - Maintain high subscription volume while driving efficient CPA and positive ROAS. - Own budgets and make data-driven budget allocation decisions across campaigns and geos. - Prepare and present a clear weekly channel strategy with results and next steps. TESTING & NEW APPROACHES - Continuously test new campaign structures, keywords, audiences, bidding strategies, and placements. - Identify and pilot new approaches before performance plateaus, scaling what works. - Run structured creative testing to find winning angles, hooks, and formats. CREATIVE COLLABORATION - Work closely with the creative team to develop high-performing ad creatives. - Provide data-driven feedback on angles and messaging to guide production. - Research competitors' acquisition strategies, creatives, and channels. WORKING WITH AI - Use Claude and AI workflows daily to research keywords and audiences, generate and review ad copy, and audit the account. - Build agent-based workflows that automate the repetitive parts of campaign management and reporting. - Continuously look for ways AI can raise the speed and quality of channel operations. ANALYTICS & DATA - Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel. - Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team. - Own the channel testing roadmap: keywords, bidding, geo-expansion, and landing funnels. QUALIFICATIONS MUST-HAVE EXPERIENCE - 5+ years of hands-on performance marketing experience, with Google as a primary channel you have owned. - Experience managing $500K+ monthly ad spend with clear ROI accountability. - Experience driving subscriptions through web funnels (web-to-web) for D2C products. - Deep Google ecosystem knowledge: Search, Performance Max, Demand Gen, YouTube, bidding strategies, and account structures. - Multi-GEO experience running and scaling campaigns across multiple countries. - Advanced Excel skills plus proficiency in Tableau and Mixpanel — you build your own performance models and frameworks. - Strong AI proficiency — you use AI assistants and agent-based workflows daily in your ads work and see AI as a force multiplier, not a threat. OPERATING ATTRIBUTES - Autonomous and proactive — takes full ownership of the channel and operates with minimal oversight. - Highly analytical — every scaling and kill decision is grounded in data, not intuition alone. - Fast under load — runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip. - Always testing — looks for new approaches beyond what already works instead of defending the status quo. - AI-native — defaults to AI-assisted workflows and keeps upgra…