Senior Global Integrated Campaigns Manager - Cloud Native

**Hungry, Humble, Honest, with Heart.** **The Opportunity** Nutanix is looking for a Senior Global Integrated Campaigns Manager to lead strategy and execution to find, engage, and nurture prospects and customers across multiple channels. If you define yourself as a demand gen-centric marketer with a proven track record of campaign execution for a B2B organization, we’d love to meet you! In this role, you’d develop a deep understanding of the market to drive our Cloud Native campaign. You will work closely with Product Solutions Marketing, GTM, Programs, Theater Marketing, Partner Marketing, Digital, Web, Customer Success, Content Marketing and other key stakeholders and leaders to drive holistic marketing plans that elevate market awareness; support scalable sales influence and enablement programs; and deliver demand gen campaigns that drive impact for our company and for our partners. If you are a creative strategist, collaborative, data driven, and have a passion about driving results, you might be who we’re looking for! **About the Team** At Nutanix, you would be joining the Campaigns and Programs team, a dynamic group of 8 talented individuals spread across various global locations. Our team thrives in a fast-paced, highly dynamic environment and is composed of professionals with diverse backgrounds in multi-national and multi-cultural work settings. We pride ourselves on being results-oriented with a strong focus on education and a customer-first mentality. Everyone here embraces a roll-up-the-sleeves attitude, balancing meticulous attention to detail with the ability to think strategically about the big picture. You will report to the Head of Campaigns and Programs, who fosters a collaborative and empowering atmosphere. Our work setup follows a hybrid model based in San Jose, where you will be expected to come into the office three days a week to collaborate closely with your peers. This arrangement not only promotes flexibility but also emphasizes the importance of teamwork and face-to-face interaction in driving our initiatives forward. **Your Role** - Targeted Storytelling: Serve as a seasoned leader in planning narratives for different channels that powerfully resonate with target audiences. - Cross-Functional Leadership: Influence other stakeholders such as GTM, Product Solutions Marketing, Performance Revenue Marketing Teams to drive alignment and execution. - Market Analysis: Must demonstrate an understanding of market analysis, trends, themes, and ITDM/Platform Engineer personas to develop campaign activation plans. Campaign components will include understanding the buyer journey and developing and or recommending content assets and digital strategy. - Campaign Strategy: Build campaign plans for key audiences and direct execution of the campaign. - Global Alignment: Work with the broader theater marketing teams (AMS, EMEA, and APJ) to ensure alignment and inclusion with the overall campaign strategy. - Demand Generation: Direct all elements of marketing demand gen, including design, development, resourcing, communication and budgeting. - Optimization: Consistently iterate and improve on marketing programs through regular measurement and optimization. - Performance Tracking: Create and own campaign performance for new business lines by measuring, analyzing, and reporting on the impact of campaign activities on pipeline, revenue, and the demand funnel. - Messaging: Partner with key stakeholders to define campaign messaging and customer journeys for target audiences. - Creative Asset Development: Develop creative strategies and assets for global demand gen and awareness campaigns. - Project Management: Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline. - KPI Management: Create, track, and monitor KPIs to ensure effectiveness and performance of the campaigns. **What You W…