Senior Global Event Marketing Manager

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU'LL DO You'll drive event production and strategy for our flagship external events and tier 1 internal events, while leading the development of a three-year Executive Program strategy. You'll also partner with us to build the event measurement, strategy, and ops infrastructure that scales our entire event portfolio - a chance to shape how a high-growth company thinks about events as a business driver. You'll report directly to the VP of Global Events and work across our event, agency, creative, sponsorship, and demand generation partners to execute 6+ major global programs annually. Your work will span strategy, creative, logistics, speaker sourcing, budget ownership, and the data that proves ROI. You'll build playbooks and templates that make future events faster and smarter. Executive Program Strategy - Spearhead the development of a comprehensive three-year Executive Program strategy and roadmap. Define objectives, target audience segments, experience models, measurement frameworks, and go-to-market approach Forge & Flagship External Events - Drive key workstreams for our flagship conference and other owned, customer-facing programs, including venue management, creative, F&B, AV, and attendee experience. You'll own reporting on attendance, engagement, and pipeline metrics while building playbooks that guide future iterations Internal Events - Manage strategy, logistics, and ROI for Sales Kickoff and our annual incentive trip. These are brand and culture moments - you'll ensure they hit their engagement and business objectives Event Measurement & Reporting - Work with our analytics team to define KPIs and build dashboards across our owned events and 200+ regional events. You'll help us continue moving from "how many people showed up?" to "what pipeline did this generate, and what should we do differently next time?" This is core strategy work Global Playbooks & Templates - Codify what works. Build repeatable ops workflows, vendor templates, creative briefs, and speaker contracts so every event is smarter and faster to execute Lead development of the three-year Executive Program strategy, including audience segmentation, experience design, measurement framework, and implementation roadmap Drive key workstreams for Forge and other flagship external events; own reporting on attendance, engagement, and pipeline metrics Manage strategy, execution, and ROI for internal events, including Sales Kickoff and annual incentive trip Manage external speaker sourcing and contracts; identify and negotiate with marquee talent Work with the analytics team to define KPIs and build dashboards across owned and regional events Build and maintain global event playbooks, templates, and vendor relationships Manage event budgets, negotiate vendor contracts, and optimize spend Develop and track event strategies in partnership with cross-functional teams (promotion, comms, attendee journey) Contribute t…