Senior Executive - Digital Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Senior Executive - Digital Planning Key Responsibilities: - Develop and execute comprehensive digital marketing strategies to drive traffic, engagement, and brand growth across various digital channels. Work closely with internal teams to align digital marketing strategies with overall business and marketing objectives. Analyze digital marketing metrics and report on campaign performance, providing actionable insights and recommendations for optimization. Oversee the allocation of digital marketing budgets, ensuring resources are optimized for maximum impact and ROI, digital campaigns across SEO, SEM, social media, email marketing, and online advertising to ensure seamless execution. - Stay updated with the latest digital marketing trends, technologies, and industry developments to keep strategies relevant and competitive. Liaise with external agencies and vendors to ensure the successful execution of digital marketing campaigns. Proactively address and resolve any issues or challenges related to digital campaigns. What You Will Need: 3-4 years of experience in digital marketing, preferably in media agencies, client-side teams, or media owners. - Strong understanding of digital marketing platforms and tools, including SEO, SEM, social media advertising, and email marketing. Ability to analyze digital marketing performance data and provide data-driven insights for continuous improvement. Experience managing multiple digital campaigns simultaneously while ensuring deadlines and budget requirements are met. Comfort with client interaction, with a preference for candidates with FMCG experience. Experience working in cross-functional teams, with a proactive approach to contributing to team success. Strong presentation, reporting, and communication skills to effectively share insights with stakeholders. A keen interest in staying ahead of the curve with the latest trends in digital marketing, technology, and consumer behavior. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee re…