Senior Engineer, Website & GTM Systems

About the Role AvePoint is looking for a technical, hands-on Senior Engineer to join Business Operations and serve as a lead developer within the GTM Engineering function. Approximately 30% of this role's time is dedicated to hands-on coding, scripting, integration development, and technical troubleshooting. The remaining 70% is dedicated to strategic technology planning, architecture ownership, and delivery execution across the GTM tech stack. This person will act as a trusted technical advisor to Marketing Operations & Technology leadership, translating business objectives into a prioritized technical roadmap while remaining close enough to the code and systems to build, debug, and validate solutions directly when needed. The role requires strong engineering judgment, hands-on technical depth, and the ability to move fluidly between strategic planning and direct execution across three mission-critical areas: website architecture, GTM infrastructure and data foundation. Key Responsibilities Hands-On Engineering (~30% of Time) Build, test, and maintain integrations, scripts, and automations across the GTM tech stack. Debug frontend tracking, tagging, and consent implementations directly in code and using browser developer tools. Contribute code and technical fixes for website infrastructure, CMS integrations, and API-driven workflows. Use AI-assisted development tools to accelerate troubleshooting, scripting, and integration development. Validate technical designs through direct implementation and prototyping before handoff or scale-up. Strategic Technology Planning and Delivery (~70% of Time) Own GTM technical roadmap Translate business objectives and innovation priorities into a multi-quarter technical roadmap across the tech stack and web platform. Maintain AvePoint’s GTM architecture and integration strategy that improves scalability, measurement, and governance. Support web front-end and back-end infrastructure Maintain the health, performance, availability, and security of global web properties supporting the GTM stack across CDN, cloud, and application infrastructure. Partner with Engineering and DevOps to improve observability, deployment reliability, uptime, and performance optimization across marketing web platforms. Develop and maintain custom Craft CMS modules and plugins to extend content workflows, integrations, and site functionality beyond out-of-the-box capabilities. Oversee incident response processes and operational readiness for deployments, DNS, SSL/TLS, caching, CDN routing, and platform availability. Own technical planning and delivery Provide technical delivery guidance and draft technical requirements as senior technical contributor. Implement SCRUM practices to increase delivery speed and predictability. Support data infrastructure and measurement foundations Own strategy and governance for marketing and GTM data platforms, pipelines, event collection, and identity alignment across systems, from first touch to lifecycle. Support compliance, privacy, and security by design Architect global consent logic and privacy orchestration, including cookie compliance platforms such as Osano, while protecting measurement and data integrity. Job Requirements Engineering Delivery Proven experience as a senior technical contributor owning delivery outcomes, including roadmap planning, dependency management, risk mitigation, and stakeholder alignment. Strong operational execution with SCRUM-based delivery, sprint planning, and measurable throughput improvements. Comfortable operating as both a technical business partner able to direct technical strategy and personally execute hands-on engineering work. Cloud, Infrastructure, and Web Platform Familiarity with modern website infrastructure and cloud platforms such as Microsoft Azure, including CDN, networking, Kubernetes, DNS, and web application delivery concepts. Solid grounding in cloud architecture and web delivery (CDN, DNS, SSL/TLS, caching) plus event-driven, s…