Senior Email Marketing Designer & Creative Strategist

About Blueprint Blueprint is a technology solutions firm headquartered in Bellevue, Washington, with teams across the United States. We help organizations turn complex challenges into meaningful outcomes by connecting strategy and execution across AI, cloud, data, product development, and emerging technology. Our culture is built by people who care deeply about doing exceptional work. We set high standards, take ownership, and continually challenge ourselves and one another to be better. We work hard, support each other, and take genuine pride in what we deliver for our clients, partners, and teams. At Blueprint, you’ll work alongside talented people with different experiences, expertise, and perspectives. You’ll have opportunities to take on meaningful challenges, expand your skills, and see the impact of what you build. Bring your perspective. Raise the standard. Build what matters. About the Role We’re looking for a Senior Email Marketing Designer to own the creative vision and end-to-end execution of high-impact B2C email campaigns reaching a large global customer audience. In this role, you’ll lead campaigns from initial intake and concept development through design, stakeholder alignment, refinement, production, and final delivery. This role combines advanced hands-on design, strategic copywriting, creative direction, and campaign leadership. You’ll influence senior stakeholders, translate broad campaign goals into compelling customer experiences, and help establish the creative standards and processes used across the email program. This is a senior individual-contributor role for someone who can set creative direction while personally producing polished work. What You'll Do Own the end-to-end creative strategy and execution of complex B2C email campaigns. Establish the creative vision for campaigns based on business objectives, brand strategy, and customer needs. Personally design sophisticated, responsive email experiences using Figma or a comparable design platform. Lead creative development from intake and concept development through stakeholder feedback, approval, production, and launch. Write, refine, and approve persuasive email content, including subject lines, headlines, body copy, and calls to action. Ensure flawless grammar, tone, accuracy, brand consistency, and message clarity across campaign materials. Present creative concepts and executive-ready rationale to senior stakeholders. Influence decisions, negotiate feedback, and resolve conflicting input while protecting campaign objectives and the customer experience. Partner with creative, marketing, program, and operational leaders to align campaigns with broader strategic direction. Ensure creative designs are technically practical and can be successfully delivered through the organization’s email platform. Establish and champion best practices for visual hierarchy, accessibility, responsiveness, and user-centered email design. Use campaign-performance data and experimentation results to guide creative decisions and improve campaign effectiveness. Lead creative testing involving messaging, layouts, visual treatments, subject lines, and calls to action. Document strategic rationale, design decisions, feedback, and iterative improvements. Develop and improve email templates, standards, documentation, and reusable creative systems. Manage multiple high-visibility campaigns and competing priorities with minimal oversight. Identify creative and operational risks early, then develop solutions that keep campaigns moving. Provide creative guidance, feedback, and mentorship to designers and marketing partners. Promote continuous improvement across the broader email creative program. What You'll Bring Eight or more years of experience in email marketing, digital design, integrated marketing, advertising, or a related creative discipline. Advanced hands-on proficiency with Figma or a comparable UI/UX or digital-design platform. Extensive experience designing and lead…