Senior eCommerce Analyst - Tommy Hilfiger

**Be part of an iconic story.** TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ([YouTube](https://www.youtube.com/user/tommyhilfiger), [Instagram](https://www.instagram.com/tommyhilfiger/), [TikTok](https://www.tiktok.com/%40tommyhilfiger?lang=en)) **POSITION SUMMARY:** The Senior eCommerce Analyst will 1) drive the SEO strategy for Tommy.com, identifying opportunities to boost organic search and enhance the site's performance and 2) help analyze trends, report on site and traffic KPIs, and support ongoing optimization initiatives to meet conversion and traffic goals 3) Evaluate and optimize key marketing initiatives on tommy.com. This role will report to the Senior Manager of Business Intelligence, and will work closely with cross-functional teams, including Marketing, Media, and DigiOps. This role requires a detailed and strategic thinker, capable of working independently while also contributing to team efforts. **PRIMARY RESPONSIBILITIES:** - Manage 3rd party agencies to analyze and prioritize SEO recommendations. Work with internal cross functional partners to implement solutions. - Serve as the main liaison to Performance Marketing to ensure organic and paid search strategy complement each other. - Collaborate with marketing to find wins and opportunities between channel traffic and site destinations to drive qualified traffic to site. - Evaluate marketing initiatives on site, including seasonal campaigns, brand partnerships, Fashion Week, and special capsules or collaborations. - Liaison with global teams to ensure cohesiveness and efficiencies in SEO content and copy; especially with key marketing launches. - Work with Merchandising to understand must win categories to own in digital marketplace. - Analyze website performance, user behavior, and SEO metrics to identify areas for improvement and implement optimization strategies to enhance user experience, increase traffic, and achieve conversion goals. - Be a key partner to marketing channel owners to optimize tactics and refine segmentation including channel specific offers, experiences or other opportunities to drive the eCommerce business. - Monitor Bounce Rates and work with Marketing on optimization areas, including but not limited to Page Speed improvements. - Assist with traffic projections to align with growth plans and trends. - Ad-hoc traffic analysis to ensure we are maximizing efforts. - Help Tommy.com stay competitive with efforts tied to GEO and AI Search opportunities. - Multi-task across simultaneous projects and deadlines, collaborating with appropriate team members **QUALIFICATIONS:** - 3+ years’ experience in an E-commerce optimization and/or project management function - SEO experience, either at an agency or in-house - Bachelor’s degree or equivalent - Working knowledge with Salesforce, Adobe Analytics, Google Analytics, Decibel, Optimizely, Content Square, Looker Studio - Google Search Console, SEMRush or other SEO tools - Responsible for understanding of key industry metrics and best practices - Forward-thinking and anticipatory with ability to make edu…