Senior Director, Product Marketing & Brand

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most. With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life. The Role The Senior Director, Product Marketing & Brand will define and scale Gametime’s demand-side narrative — shaping what the brand means, who it’s for, and how it drives growth. Today, Gametime has strong brand equity with a core audience of deal-seeking, last-minute sports fans. The opportunity ahead is significantly larger. This role will lead the evolution of Gametime into a broader, culturally relevant platform for live experiences across sports, concerts, and beyond. This is both a strategic and operational leadership role , responsible for connecting positioning, audience understanding, and go-to-market execution to expand Gametime into new audiences and categories. You will partner closely with Growth, Creative, Product, and Data teams to ensure brand is not a support function, but a core driver of acquisition, engagement, and revenue . This is a player-coach role . You will define the strategy and do the work — building the foundations of Product Marketing and Consumer Insights while driving immediate business impact. Key Responsibilities Define and Lead Brand Strategy: Own Gametime’s positioning — clearly articulating what makes the brand different and how it evolves beyond its core use case. Build a narrative that scales across audiences without fragmenting the brand. Audience Expansion: Identify and prioritize new customer segments and use cases. Develop segmentation frameworks that influence product, marketing, and company strategy, and unlock growth in new categories. Build Product Marketing (0→1): Stand up the Product Marketing function. Own messaging frameworks, competitive positioning, and go-to-market strategy to ensure product innovation translates into customer adoption. Consumer Insights & Research: Develop a structured understanding of customer behavior, motivations, and perception. Build lightweight but effective research and brand tracking systems that inform decisions across the business. Brand as a Growth Lever: Partner with Growth to connect brand investment to acquisition, conversion, and retention. Define how brand drives measurable business outcomes, not just awareness. AI-Forward Approach: Leverage AI-driven tools and methodologies to accelerate insight generation, creative development, and go-to-market execution. Explore how AI can improve relevance, speed, and efficiency across the brand and marketing ecosystem. Experimentation & Innovation: Build and scale a structured approach to testing positioning, messaging, and audience strategies. Use data and experimentation to continuously refine how Gametime shows up in the market. Measurement & Insights: Partner with Data and Analytics to develop frameworks that connect brand investment to business impact, including brand tracking, attribution, and incrementality testing. Team Development: Build and lead a small, high-performing team. Foster a culture of ownership, curiosity, and execution excellence. Cross-Functional Leadership: Align Product, Growth, Creative, and Executive stakeholders around a unified narrative and strategy. Ensure consistency across all customer touchpoints. Key Skills Strong brand strategy and positioning expertise, with the ability to define and evolve narratives that drive business impact Deep understanding of consumer behavior, segmentation, and audience expansion strategies Experience building or scaling Product Marketing functions and go-to-market systems Ability to connect b…