Senior Director of Retail, APAC

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. About the Role This is a rare opportunity to build and own Oura's retail presence across one of the world's most dynamic and diverse consumer markets Oura is seeking a seasoned, entrepreneurial Senior Director of Retail, APAC to define and execute our go-to-market retail strategy across markets including Japan, South Korea, Australia, Southeast Asia, China, India, and beyond — working across premium consumer electronics, sports lifestyle, and wellness channels. You'll operate as a true business owner: setting the vision, building the team, forging the partnerships, and delivering the numbers. This role sits at the intersection of brand ambition and commercial rigor, and demands a leader who can operate with both the long view and the short-term discipline to deliver. This role goes well beyond traditional retail sales management. We need a cross-functional leader comfortable operating across sales, marketing, operations, and supply chain—someone who can set the strategic direction for APAC while also rolling up their sleeves to build in a fast-moving, scaling environment. The ideal candidate brings deep experience across consumer products and multiple distribution channels (retail, e-commerce, distributor/wholesale, operator/carrier, and specialty), a track record of launching brands into new APAC markets, and a passion for delivering best-in-class omnichannel brand experiences. What You Will Do STRATEGY & COMMERCIAL LEADERSHIP Define and own the APAC retail vision, strategy, and annual operating plan — aligning closely with global sales, marketing, and product leadership. Identify, evaluate, and prioritize market entry opportunities across APAC, including direct retail, wholesale, travel retail, and emerging digital-to-physical formats. Build the commercial architecture for the region: pricing strategy, channel segmentation, promotional frameworks, and trade investment principles. Lead annual and quarterly business planning cycles, owning regional P&L and delivering against revenue, margin, and market share targets. Translate global brand positioning into locally resonant retail executions that reflect the nuance of each market across the region. SALES PERFORMANCE Drive revenue growth and profitability across all APAC channels Set and achieve ambitious sales targets and KPIs across retail, online, and emerging channels. Monitor performance, analyze trends, and make high-stakes decisions with imperfect information to adjust course and capitalize on opportunities. Proactively assess and optimize commercial investments including Marketing Development Funds/CO-OP, conditional and unconditional rebates, merchandising, and administrative support. CHANNEL & PARTNER MANAGEMENT Build and maintain strategic relationships with key retail partners, major electronics retailers, department stores, specialty retailers, e-commerce platforms, distributors, and operator/carrier partners across APAC. Negotiate and manage contracts, pricing structures, promotional calendars, and trading terms with partners across diverse regulatory and commercial environments. Establish and scale fixture/display programs, visual merchandising, 3PL logistics, training programs, and in-store brand experiences tailored to each market. TEAM & ORGANIZATIONAL LEADERSHIP Build the APAC commercial team from the g…