Senior Director of Marketing, Consulting Business

Location: Vancouver, BC | Employment Type: Full-Time | Reports to: CMO Reporting to the CMO, we're looking for a strategic and hands-on Senior Director of Marketing, Consulting Business to lead the brand and thought leadership strategy for Reach3 Insights and Angus Reid Group. In this role, you'll develop and execute high-impact marketing programs that elevate both brands, showcase our expertise, and strengthen credibility with key audiences across industries. This role is ONLY open to candidates based in Vancouver, BC with a hybrid working model designed to support connection, focused work, and real life outside of work. About Reach3 Insights Reach3 Insights is a full-service research consultancy that helps modern brands move faster and get closer to their customers through mobile-first, conversational research. We design immersive, in-the-moment research programs, pair them with smart data science and dynamic storytelling, and turn insight into action. As part of Rival Group — alongside Rival Technologies and Angus Reid — we're helping transform the insights industry through AI-accelerated, messaging-based conversational insights. Our work reaches consumers and business audiences in ways that feel fresh, human, and genuinely useful. We work with ambitious teams and global brands, and we take the work seriously without taking ourselves too seriously. You'll find a team that values trust, curiosity, ownership, creativity, and having a good time while doing meaningful work. What you’ll own Strategy & Leadership Define and execute the marketing strategy for Reach3 Insights and Angus Reid Group, aligned with each brand’s growth priorities and market positioning. Build and maintain brand equity through consistent, high-quality thought leadership and storytelling. Partner with senior business leaders and consultants to identify marketing opportunities and amplify insights-led content. Manage external agencies, freelancers, and contractors to deliver on key priorities efficiently and at a high standard. Collaborate closely with the broader central marketing team to ensure brand alignment and leverage shared resources where appropriate. Content & Thought Leadership Lead the creation of content that reinforces brand authority — including blogs, ebooks, white papers, POV articles, social posts, and customer case studies. Translate proprietary research and consulting expertise into clear, marketable insights and storylines that differentiate the brands. Partner with subject matter experts to co-develop thought leadership assets that reflect each business’s unique perspective on evolving market trends. Maintain editorial excellence and ensure brand consistency across all channels. Digital Presence & Campaign Execution Oversee the brands’ digital presence, including website, SEO, and social media, ensuring consistent messaging and strong engagement. Develop and execute email marketing and nurture campaigns designed to drive awareness, influence, and credibility — not volume-based lead generation. Use analytics to measure the reach and impact of campaigns, optimizing for visibility and influence within target audiences. Stakeholder Management Act as the central marketing partner for senior consulting leaders across multiple business units, managing diverse needs, priorities, and expectations. Coordinate messaging and content development across multiple stakeholders to maintain clarity and alignment. Build strong internal relationships that foster collaboration and ensure marketing is tightly connected to business strategy and client delivery. What you bring 10+ years of progressive marketing experience within consulting, professional services, market research, or a closely related organization. A proven track record of building brand authority and thought leadership programs that elevate market presence and influence. Exceptional stakeholder management and communication skills, with the ability to navigate complex organizations and compet…