Senior Director of Communications

POSITION TITLE: Senior Director of Communications LOCATION: Remote STATUS: Full Time, Exempt TRAVEL REQUIREMENT: 25% WAGE: $117,300 per year BENEFITS: Medical, Dental, Vision, STD, LTD. Life & ADD, 403B, Flexible Spending Account, Generous Paid Time off Program and Free healthcare at our clinics for you and your immediate family! Planned Parenthood of Michigan has implemented a mandatory vaccination policy requiring COVID-19 vaccinations when eligible for all employees. Position Description Reporting to the Chief Development Officer, the Senior Director of Communications manages all projects that support the communications, public relations, marketing, and branding needs of Planned Parenthood of Michigan and related 501(c)(4), PAC, and SuperPAC entities. This leader will fully embody a commitment to race equity; evidenced in all interactions with PPMI colleagues, external stakeholders and in their supervision of staff. Essential Functions · Senior Leadership: Serve as a key member of the Development leadership team, contributing to high-level decision-making and ensuring seamless alignment between communications, advocacy, and organizational priorities. Lead the development of an integrated communications strategy that elevates the organization’s brand and amplifies its impact statewide. · Team Management: Build, mentor, and inspire a high-performing communications team, fostering an environment of creativity, collaboration, and continuous learning. Cultivate leadership within the team, empowering individuals to take ownership of projects and develop professionally. · Crisis Communication:Lead crisis communications efforts, crafting rapid response strategies, managing high-pressure situations, and mitigating reputational risks while maintaining transparency and trust. · Project Management: Manage timelines, budgets, and resources, ensuring projects are completed on schedule and within scope. Demonstrate exceptional ability to meet tight deadlines in a fast-paced environment, particularly during advocacy campaigns and crisis situations, while maintaining high-quality standards. Leverage project management tools like Asana to set clear expectations, track progress, and promote accountability. · Content Creation: Oversee the creation of compelling, high-quality content, including press releases, op-eds, speeches, donor communications, case for support, campaign storytelling, talking points, social media, and multimedia assets. Ensure all communications are consistent, culturally competent, and aligned with Planned Parenthood’s brand identity and values. · Media Relations: Build and maintain strong relationships with journalists, editors, and media outlets. Serve as a spokesperson when needed, proactively pitch stories, and manage media inquiries to ensure accurate, timely, and impactful coverage. · Impact Measurement & Optimization: Establish and monitor key performance indicators (KPIs) to assess the effectiveness of communication initiatives. Regularly analyze data, gather insights, and adapt strategies to enhance reach, engagement, and overall impact. Present results to leadership and stakeholders to inform decision-making. · Advocacy and Electoral Communications: Oversee communication efforts related to electoral activities, including voter education and mobilization, candidate endorsements, and supporting Planned Parenthood’s related 501(c)(4), PAC, and SuperPAC entities. · Marketing: Direct the marketing of Planned Parenthood of Michigan’s health and education services, managing vendor relationships and ensuring brand consistency. · Internal Communications: Strengthen internal communication channels to ensure staff are informed, connected, and aligned with organizational goals. Foster a culture of transparency and engagement by coordinating internal newsletters, meetings, and other means of communication to enhance collaboration and team cohesion. · Stakeholder Engagement: Cultivate and maintain positive relationships with…