Senior Director, Measurement Partner Growth

Job Title: Senior Director, Measurement Partner Growth Location: Remote - United States About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media About the Role As Senior Director, Measurement Partner Growth, you will be responsible for driving the long-term success and revenue scaling of InMarket’s strategic measurement partner ecosystem. You will contribute to the execution of our partner ecosystem growth strategy by evangelizing InMarket’s Unified Measurement and LCI Measurement solutions, managing the high-level Sales/Account Team relationships of key strategic partners across DSPs, publishers, and social platforms. Your primary responsibility will be to engage with our key partner’s Sales/Account Teams to drive consistent demand for existing mutual clients and net new brand logos, lead ongoing sales enablement efforts, and share product benefits. You’ll work closely with your BD Measurement Partnerships lead to develop the appropriate strategy and approach to demonstrate the value and benefits of our measurement solution via ongoing education, training, updates, in-depth meta-analysis reviews of past campaign performance, webinars, and customized collateral & co-marketing efforts across the partner’s Sales/Account Teams. Your Daily Impact as the Senior Director, Measurement Partner Growth Growth Strategy: Contribute to the overarching growth strategy and partnership development roadmap to enable rapid revenue scaling across key measurement account teams and their sales leadership across partners. Market Analysis: Conduct deep analysis of the competitive landscape and media ecosystem to identify emerging opportunities and inform long-term strategic decisions. Relationship & Networking: Build key strategic relationships with partners, including internal vertical market sales teams and sales leadership. Account Team Mapping & Driving Net New Demand: Innate sense of the addressable market and quick understanding of InMarket’s existing client base to map out target partner Account Teams to engage and drive growth of net new brand logos. Training & demonstrate products: Create compelling training sessions, demos, and collateral that showcase the InMarket measurement offerings, core differentiators and value. Communicate & Evangelize: Articulate InMarket’s measurement solution benefits and how it can help partners address key advertisers needs to drive greater efficiency and effectiveness. Research & Insights: Gather partner feedback, needs and inputs to inform the product development and sales/marketing strategy. Cross-Functional Collaboration: Partner closely with InMarket Measurement Partnerships leadership, as well as Product and Sales leadership, to align on global go-to-market strategies and drive product innovation based on partner feedback. QBR & Meta-Analyses: Work with the BD and Insights teams on coordinated insights for QBRs and partner aggregate meta-analyses designed to grow demand from partner sales teams, optimize our partner’s advertiser campaign outcomes, and create co-marketing opportunities to evangelize the value of their investments in InMarket Measurement solutions for the partner and the partner’s client base. Your Experience & Expertise 6+ years adtech/martech sales, partnerships, account management, and/or product marketing experience Strategic Partner Management and/or Partner Sales experience a plus E…