Senior Director, Marketing

About Fuel Cycle: Fuel Cycle empowers leading organizations with agile research solutions that deliver decision-ready insights — fast, flexible, and fully integrated. As a market research disruptor, our AI-powered Insights Platform is built for speed, precision, and scale. With cutting-edge tools and seamless audience connectivity, we help brands ditch the guesswork and make smarter, customer-led decisions at lightning speed. Why work at Fuel Cycle? Join a high-growth team where curiosity is valued, ownership is encouraged, and your work drives real-world impact. Whether you’re based at our Los Angeles HQ, New York City hub, working remotely across the U.S., or part of our global team in India, you’ll help shape the future of decision intelligence for some of the world’s most iconic brands. Overview: We are seeking a bold, outcome-driven Director of Marketing to lead Fuel Cycle's next wave of growth. This leader will own the narrative around our AI-first platform, drive category creation around the AI-first Research Engine, and build a modern marketing engine that generates pipeline, accelerates product adoption, and expands customer lifetime value. This is a leader-doer role — built for someone who is equally comfortable setting the strategic vision and rolling up their sleeves to execute. You will be hands-on across campaigns, messaging, launches, and analytics. You thrive at the intersection of AI innovation and high-velocity GTM execution. You think in business outcomes, move at startup speed, and know how to turn AI-first capabilities into compelling market narratives that resonate with senior decision-makers (CMOs, CPOs, CFOs, UX and Insights leaders). You understand PLS not as a buzzword, but as an end-to-end motion spanning self-serve acquisition, in-product activation, and expansion-led revenue. You are energized by change, driven by urgency, and ready to architect a lean, AI-first marketing engine that delivers bold results — not just bold ideas. Location: Los Angeles, CA Work Arrangement: This is an onsite role requiring five days per week in the office. Key Responsibilities: Demand Generation & Revenue Marketing - Build and scale full-funnel campaigns — inbound, outbound, paid, ABM, and PLS — to generate pipeline and accelerate deal velocity across segments. - Own conversion optimization across all digital channels: website, landing pages, in-product CTAs, and campaign flows. - Align tightly with Sales to improve MQL quality, increase SQL conversion, and grow marketing-attributed and influenced revenue. - Develop ABM strategies targeting Fortune 1000 accounts, combining data-driven personalization with executive-level content. - Track and optimize key performance metrics: MQLs, SQLs, CPL, CPA, ROAS, and pipeline contribution. Brand & Strategic Positioning - Own and continuously evolve the brand narrative across the AI-powered Research Engine, AI Agents, Online Communities, and UX solutions — positioning Fuel Cycle as the defining platform for AI-native consumer intelligence. - Lead category creation efforts that establish Fuel Cycle's AI-powered Research Engine as the standard for modern insights — creating clear separation from legacy platforms and traditional research firms. - Develop and execute full-funnel marketing strategies to drive awareness, demand, and revenue growth across all channels and buyer segments. - Establish and amplify Fuel Cycle's thought leadership voice in AI-driven market research, agentic insights workflows, and the future of consumer intelligence. - Translate strategic company goals into actionable, measurable marketing plans aligned with executive priorities. AI-First GTM Strategy & Product Marketing - Lead GTM strategy for Fuel Cycle's AI-first capabilities — including the AI-first Research Engine, AI Agents, and embedded generative AI features — ensuring sharp positioning, compelling messaging, and rapid market adoption. - Partner with Product management to craft launch strategies for…