Senior Director, DTC Marketing

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, DTC Marketing based in United States.** This leadership role is responsible for shaping and scaling a direct-to-consumer marketing engine that connects families with essential healthcare services. You will own the DTC strategy, define growth priorities, and lead initiatives that drive awareness, engagement, conversion, and retention. Working across paid media, digital growth, content, lifecycle, and brand channels, you will transform business objectives into measurable marketing outcomes. You will partner closely with Product, Data, Clinical, and operational teams to create a seamless connection between customer needs and care experiences. This role offers the opportunity to influence market expansion, build scalable marketing frameworks, and accelerate growth within a mission-driven healthcare environment. The ideal candidate combines strategic vision, performance expertise, and strong cross-functional leadership to deliver meaningful impact. ### Accountabilities: The Senior Director, DTC Marketing will lead the development and execution of a comprehensive consumer growth strategy, ensuring marketing efforts effectively support business expansion and customer acquisition goals. This role requires balancing strategic leadership with operational execution, using data-driven insights to optimize performance across the full customer journey. - Define and own the direct-to-consumer marketing strategy, annual goals, and quarterly priorities, translating business objectives into actionable growth plans. - Identify opportunities across the customer funnel, including acquisition, conversion, appointment booking, engagement, and retention. - Build scalable marketing frameworks for customer acquisition across digital and physical market channels. - Develop and execute go-to-market strategies for new market launches and expansion initiatives. - Lead strategy across key DTC channels, including paid media, search, social, display, streaming, SEO, content, website, lifecycle marketing, and digital growth. - Provide strategic direction across marketing functions, ensuring alignment between channel owners, creative teams, and business priorities. - Manage external agency partnerships, ensuring accountability for performance, efficiency, and measurable outcomes. - Establish measurement frameworks, KPIs, reporting structures, and operating rhythms to evaluate marketing effectiveness. - Partner with Product, Data, Clinical, Contact Center, and business teams to align marketing strategies with customer experience and operational goals. - Serve as a senior marketing representative by presenting insights, recommendations, and strategic perspectives to leadership teams. - Ensure brand consistency across all consumer touchpoints while developing creative strategies tailored to different audiences and channels. - Drive quarterly planning, prioritization, and execution processes to improve speed, collaboration, and impact. ## Requirements: The ideal candidate is an experienced marketing leader with a strong background in direct-to-consumer growth, performance marketing, and customer acquisition. You should have experience building scalable strategies, managing cross-functional teams, and delivering measurable business results in fast-growing environments. - 7+ years of marketing experience, including senior leadership experience in direct-to-consumer marketing roles. - Proven experience developing and owning DTC strategies that drive measurable growth, acquisition, and conversion improvements. - Strong expertise across consumer acquisition channels, including paid media, SEO, content, lifecycle marketing, social, and digital growth. - Demonstrated ability to use analytics and performance metrics to identify opportunities, optimize investments, and guide decision-making. - Experience managing external agen…