Senior Director, Digital and Engagement Strategy (Pharma)

Job Overview The Senior Director, Digital Strategy is a senior strategic leader responsible for shaping and advancing omnichannel engagement strategies for clients across the life sciences and biopharma industries. This role partners with executive client stakeholders to define digital transformation roadmaps, modern marketing strategies, and scalable omnichannel capabilities that drive measurable business outcomes. As a senior agency leader, the Senior Director helps define and evolve CG Life's digital strategy offering, mentors and develops strategic talent, and serves as a trusted advisor to both clients and internal leadership. The role works across Brand Strategy, Creative, Account, Analytics, Technology, CXOE, and Production to translate business objectives into integrated customer engagement strategies. The Senior Director also plays a key leadership role in agency growth by supporting new business development, leading strategic components of pitches, and helping shape compelling, insight-driven solutions that differentiate CG Life in the marketplace. Key Responsibilities, including but limited to: Business Leadership & Client Strategy Serve as the executive strategic lead and trusted advisor for key client relationships, providing senior-level counsel on omnichannel marketing, customer engagement, and digital transformation. Lead the development of enterprise and brand-level omnichannel strategies that align business objectives, customer needs, and channel best practices. Advise clients on modern marketing capabilities, data-driven engagement models, personalization, CRM strategy, and marketing technology investments. Translate business and customer insights into integrated engagement plans, channel strategies, customer journeys, and measurement frameworks. Lead strategic workshops, executive presentations, and planning sessions that align cross-functional stakeholders around growth opportunities. Champion data-informed decision making by leveraging analytics, customer insights, and performance metrics to optimize marketing effectiveness. Partner closely with Brand Strategy to translate positioning and messaging into connected omnichannel experiences. Collaborate with CXOE, Technology, Analytics, and Creative teams to ensure strategic recommendations are executable and measurable. Identify opportunities to expand strategic engagements within existing accounts, contributing to organic growth and long-term client partnerships. Stay ahead of emerging digital marketing trends, AI, customer engagement technologies, and evolving healthcare marketing best practices to bring forward innovative solutions for clients. Agency Growth & New Business Serve as a strategic leader in new business development by partnering with agency leadership on pitches, RFP responses, and growth initiatives. Develop compelling strategic narratives, omnichannel recommendations, and digital engagement approaches that differentiate CG Life during business development efforts. Lead discovery sessions, contribute to pitch strategy, and present strategic recommendations to prospective clients and executive stakeholders. Partner with cross-functional teams to develop winning proposals, capabilities presentations, and thought leadership that strengthen the agency's market position. Contribute to the evolution of CG Life's strategic offerings by identifying new service opportunities, frameworks, and best practices. Internal Leadership Serve as a senior thought leader across the agency, elevating strategic thinking and fostering innovation across teams. Build strong partnerships across Account, Brand Strategy, Creative, Content, Analytics, Technology, Medical, and CXOE to deliver integrated client solutions. Guide the development of strategic frameworks, creative briefs, experience maps, and planning deliverables. Help establish standards, methodologies, and best practices for omnichannel strategy across the agency. Foster collaboration, knowledge sharing, a…