Senior Director, Customer Marketing, Customer Advocacy, & Community

**WHO WE ARE** Come join the company at the center of how the world adopts AI securely. Cyera’s mission is to give enterprises the confidence to embrace AI safely — deciding exactly what it can see and do as it reaches deeper into the business. We started by solving the hardest problem in data security: finding and securing data faster and more precisely than anyone thought possible. That foundation is now the essential AI trust infrastructure for the Fortune 1000. We’re hiring mission-driven talent to put those leaders at the center of our story. **THE OPPORTUNITY** Cyera's best growth engine is already inside our customer base — and it's underleveraged. We're hiring a Senior Director, Customer Marketing to build and run the full 360° customer marketing program: advocacy, community, and lifecycle marketing, unified under one owner for the first time. This is a player-coach role for someone who has built these programs before at a high-growth cybersecurity or SaaS company and wants to do it again with more scope, more executive visibility, and a direct line to revenue outcomes like gross and net revenue retention, expansion, and pipeline. **WHAT YOU’LL OWN:** **Customer Advocacy & Reference Programs** - Build a scalable advocacy engine: recruit, onboard, and manage a pool of customer champions, and match them to reference calls, case studies, testimonials, and speaking opportunities. - Own the analyst and public review presence across Gartner Peer Insights, G2 and similar platforms and run programs to grow the volume and quality of reviews. - Run customer recognition programs (awards, peer-to-peer spotlights) that turn happy customers into visible proof points for the brand. - Stand up (or select) a reference management tool to track advocate status, usage, and fatigue, and enforce fair-use and approval processes. **Customer Community** - Launch and grow a branded customer community - the connective tissue between product updates, roadmap input, and peer-to-peer exchange. - Define the community platform, content cadence, and moderation model; own engagement and health metrics (active members, participation, sentiment). - Partner with Product and Customer Success to route customer feedback from the community into roadmap and retention conversations. **Customer Lifecycle Marketing** - Design and run always-on lifecycle campaigns across onboarding, adoption, expansion, and renewal in lockstep with Customer Success and RevOps. - Build segmented, data-driven customer communications (newsletters, in-product messaging, milestone and renewal nudges) that increase product adoption and reduce churn risk. - Use usage and health-score data to trigger the right message to the right customer at the right lifecycle stage. Showcase value delivered to the customer to improve retention and expansion **Executive Engagement: Customer Advisory Board & CISO Community** - Establish and run Cyera's Customer Advisory Board (CAB) and a dedicated CXO (CISO, CIO, CDO, CAIO) community - charter, member selection, cadence, and content. - Act as the primary point of contact for CAB members; convert their input into product, content, and go-to-market signal for leadership. - Use CAB and CXO relationships to build a bench of executive-level references and speakers for flagship moments. **Customer Events & Experiences** - Plan and deliver customer-facing experiences such as user groups and regional customer days - Keep customers informed and engaged year-round through consistent, high-quality communication touchpoints beyond one-off events. **Team Leadership & Cross-Functional Partnership** - Hire, coach, and develop a high-performing customer marketing team - model the behavior you want to see, and give people real ownership of their programs. - Partner closely with Sales, Customer Success, Product, Demand Generation, and Corporate Communications so customer insight and proof points show up everywhere they should — from sales decks to campaigns to PR. - Driv…