Senior Director, AI & Creative Transformation (US)

Code and Theory is hiring a Senior Director to own the operating model for how creative work gets conceived, produced, governed, and measured inside large enterprise organizations. The stakeholder map runs from CMO to in-house studio lead to MarTech lead — and the transformation question spans all three: how does this organization need to be structured and tooled to produce content at modern scale with AI in the workflow. Seniority in this role does not mean distance from the work. The proof of a creative transformation is a working pipeline running inside the client's actual stack — not a future-state slide. The right person has shipped one before and will ship another here. Depending on the client engagement, this role operates in a forward-deployed capacity — embedded inside a client team, working alongside their creative directors, producers, MarTech leads, and engineers to redesign and ship workflows in real time. That is not a separate track or program. It is a mode this work requires, and the expectation is that you are ready for it when the account calls for it. WHAT YOU'LL DO Map the full creative lifecycle end-to-end: brief, concepting, production, review, localization, activation, measurement — and the organizational model underneath it Diagnose where the current model breaks: handoff failures, approval bottlenecks, tooling mismatches, governance gaps, capacity constraints Design the target-state operating model spanning the CMO's strategic agenda, the studio's production reality, and the MarTech team's tooling decisions Define the governance layer: brand safety, rights management, model selection, approval routing, audit trail — the conditions under which legal and brand can say yes at speed Retro-engineer existing creative workflows into AI-powered pipelines: agents, prompts, models, human review steps — designed, not assembled from defaults Configure and integrate creative AI platforms against real brand and channel requirements: Adobe Firefly Services, GenStudio, ComfyUI, Figma plugins, Pencil, Typeface, Weavy Wire new pipelines into the existing stack — DAM, CMS, Workfront, MarTech — so they run inside the team's day, not alongside it Design human-in-the-loop patterns where creative judgment, brand compliance, and legal review stay in the workflow at the right points Own VP-to-C-suite relationships across CMO, CCO, studio lead, and MarTech lead — and the cross-functional teams (creative, marketing, technology, legal, procurement) that intersect to ship the work Translate between the CMO's brand and campaign agenda, the studio's production constraints, and the MarTech team's platform capabilities — without losing fidelity to any of them Shape commercial strategy: structure programs around proof points, define value-realization metrics that survive a CFO review, grow accounts through proof-driven expansion Train the creative team and measure the gains: throughput, cycle time, cost-per-asset, quality consistency Transfer capability so the new model continues to run after the engagement ends, with results measured and owned by client teams Design the enablement and change management that makes new tooling stick across creative directors, producers, and brand operations teams Convert proven engagements into reusable accelerators, methods, and offerings that compound the practice Develop thought leadership and case studies that earn the next engagement Shape partnerships with platform and ecosystem players (Adobe, Google, OpenAI, Anthropic) and contribute to joint go-to-market plays Set the bar for what full-stack, AI-fluent, embedded delivery looks like in the content and creative domain WHAT YOU'LL NEED 12-15 years across creative technology, content operations, consulting, or transformation delivery — with meaningful time spent both advising and building Deep fluency in modern creative production: how briefs become assets, where handoffs break, what brand and legal need to approve before something ships Track rec…