Senior Direct Marketing Strategist

About Us Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to know what’s going on with marketing, competitors, and customers. We offer a unique blend of AI support and teams of real human people with local expertise committed to customer success. At Scorpion, we are ready to do whatever it takes to help our clients reach their goals. Our technology and personalized tools bring everything together to help local businesses easily understand their unique business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We’re a technology-led service with a human touch. About the Role As a Senior Direct Marketing Strategist, you will onboard and support clients using our Direct Marketing Services (DMS) while also serving as a strategic expert in lifecycle marketing, email marketing, and direct response. Your responsibilities span onboarding, post-launch client support, proactive engagement, and fostering client satisfaction through clear processes and collaborative efforts. In this role, you will elevate the sophistication of campaign planning and testing methodologies, guide performance analysis, and introduce best practices and optimization frameworks to enhance a team already strong in execution and client service. Through exceptional communication, expert guidance, and advanced marketing strategy, you will ensure clients maximize their ROI and that team metrics remain strong and consistent. What Your Success Will Look Like Lead the strategy, development, and optimization of multi-channel campaigns (email, SMS, direct mail) —including segmentation, A/B testing roadmap, and performance best practices for clients. Partner with internal creative, technical and client teams to guide messaging, targeting, and design overall campaign structures, ensuring email, SMS, and direct mail campaigns align with client objectives. Define and maintain campaign standards—including deliverability, compliance, and design guidelines. Track and analyze campaign performance metrics (open rates, unsubscribes, etc) and provide timely reporting and insights to leadership. Identify opportunities by using internal data, external research, and competitor benchmarking to enhance campaign effectiveness and the client experience, and provide insights and feedback to drive continuous improvement. Review and refine campaign content through editing, proofreading, and occasional copywriting to ensure accuracy and message alignment. Provide coordinated direction to offshore partners and serve as a knowledgeable resource for junior team members (without formal leadership responsibilities) to contribute to overall team skill building and operational excellence. Serve as the go-to expert for complex lifecycle marketing challenges, troubleshooting issues with segmentation, deliverability, workflows, and advanced campaign logic. Build and maintain audiences in ServiceTitan and develop expertise in ServiceTitan Marketing Pro to support advanced campaign needs. Who You Are And What You Bring Education Bachelor’s degree in Marketing, Communications, Business, or a related field — or equivalent experience. Experience 4+ years of experience in direct or lifecycle marketing, with proven ability to build and maintain multi-channel campaigns (email, SMS, reputation, direct mail) and contribute to strategy, messaging, testing, and optimization. Skills Strong proficiency with marketing automation tools, including ServiceTitan Marketing Pro or similar platforms, with the adaptability to learn new features and guide clients through evolving best practices. Analytical, data-driven approach with experience using performance metrics…