Senior Digital Performance Marketing Specialist - WFH / Dayshift

The **Senior Digital Performance Marketing Specialist** is responsible for leading paid digital acquisition and supporting organic search growth across Australia and New Zealand. The position will own the planning, execution and optimisation of performance marketing activity across **Google**, **Microsoft Bing** and **Meta**, while providing commercially grounded direction on channel strategy, budget allocation, e-commerce growth and return on advertising spend. - Lead the *end-to-end* planning, execution and optimisation of paid digital campaigns across Google Ads, Microsoft Advertising and Meta Ads. - Manage an initial paid media budget of approximately AUD 30,000 per month and recommend scalable budget increases where campaign performance and commercial returns support further investment. - Develop channel strategies across Australia and New Zealand, reflecting the different maturity, customer and revenue priorities of each e-commerce website. - Own campaign structure, keyword strategy, audience targeting, bidding, creative testing, product feed optimisation and landing-page alignment. - Monitor and improve return on advertising spend, customer acquisition cost, conversion rate, revenue contribution and other agreed commercial performance measures. - Analyse campaign and website performance to identify growth opportunities, underperforming areas and corrective actions. - Provide proactive strategic direction to management rather than relying on prescriptive day-to-day instruction. - Build clear paid media spend plans, forecasts and performance reporting for management review. - Lead ongoing search engine optimisation activity, with particular focus on backlink strategy, off-page optimisation, keyword growth and organic visibility. - Review current SEO performance and recommend improvements across technical, on-page and off-page factors in coordination with internal web and design resources. - Plan and execute email marketing and electronic direct mail campaigns that support product promotions, customer retention and e-commerce revenue. - Work closely with the internal designer and web support resource to coordinate campaign assets, landing pages, product uploads and website improvements. - Support the continued development of Shopify-based websites and provide digital marketing input into any future consolidation of the client's platforms. - Implement robust tracking, attribution and reporting through Google Analytics, Google Tag Manager, advertising platforms and relevant e-commerce reporting tools. - Use structured testing across creative, copy, audiences, bids, offers and landing pages to improve conversion and reduce wasted advertising spend. - Undertake competitor, keyword and market analysis using contemporary digital marketing and AI-enabled benchmarking tools. - Maintain current knowledge of platform changes, privacy requirements, advertising policies, SEO developments and emerging AI-enabled marketing capabilities. - Document campaign structures, account settings, reporting processes and optimisation actions to support business continuity and effective handover. - Other position-level duties as required. - Bachelor’s degree in Marketing, Digital Marketing, Business, Commerce, Communications or a related discipline. - At least five years of hands-on digital performance marketing experience, including substantial responsibility for paid acquisition campaigns. - Demonstrated experience managing e-commerce performance marketing across multiple websites, brands or markets. - Advanced practical experience with Google Ads, including Search, Shopping, Performance Max, remarketing and conversion optimisation. - Strong experience with Microsoft Advertising and Meta Ads, including campaign creation, audience targeting, optimisation and reporting. - Proven ability to manage and scale monthly paid media budgets of at least AUD 30,000 while maintaining disciplined commercial controls. - Demonstrated record of improving return o…