Senior Digital Media Specialist

Position: Senior Digital Media Specialist Department: Communications Position Type: Full-Time ─ Exempt Location: Hybrid - Alabama, California, Washington DC, Georgia, Illinois, Indiana, Louisiana, Maryland, Nebraska, New Jersey, NY, Pennsylvania, Texas, Washington (Birmingham, AL; Los Angeles, CA; or New York City preferred) Reports to: Communications Director Salary Range: $70,000-88,000 based on relevant experience About Us At this critical time for lower-income, frontline communities and people of color, Jobs to Move America (JMA) is uniquely positioned to advance a powerful agenda for equitable job creation and expanded access to training for historically underrepresented groups in the manufacturing sector. Jobs to Move America is a national research, policy, and organizing center that transforms how public dollars shape the manufacturing economy. We advance racial and economic justice by ensuring public investments create good jobs, cleaner air, and real opportunity for communities. To learn more, visit our website: [www.jobstomoveamerica.org.](http://www.jobstomoveamerica.org/) What You’ll Do Communications Strategy - Apply strategic thinking to develop communication materials that align with organizational goals. - Anticipate challenges and support effective decision-making and engagement. - Identify and evaluate emerging opportunities by analyzing stakeholder needs, organizational priorities, and external trends to inform communication initiatives and maximize impact. Digital Marketing Strategy - Create an organization-wide digital media strategy for the various JMA campaigns - Manage JMA’s primary digital channels, including Instagram, Facebook, LinkedIn, YouTube, X and other emerging platforms if applicable - Assist in developing and maintaining coordinated content calendars across social media, email, and campaign priorities to promote a consistent, diverse content pipeline - Plan and execute campaigns across social media, websites, email, search engines, and paid advertising (like Facebook and Instagram) - Understand target audiences, content positioning, and brand messaging. - Identify new tools JMA can use to move campaigns forward Content Creation and Communication - Update and maintain JMA websites. Support campaign websites, as needed. - Draft, edit, schedule, and publish platform-specific content across social media and digital channels - Create graphics, short-form videos, and other digital storytelling materials using tools such as Canva, Capcut and in-app editing tools - Coordinating with designers, writers, influencers, and other stakeholders. - Creating a training program for staff so they can begin “owning” parts of this work Campaign Digital Support - Work with campaign teams to support digital campaign plans and communications strategies - Assist in developing digital materials and tactics that support organizing, advocacy, and public education efforts - Support audience-targeted digital outreach, including targeted digital advertising campaigns - Support digital amplification of campaign milestones, reports, worker stories, events, and coalition actions - Coordinate with organizers and researchers to ensure digital content reflects campaign strategy and worker-centered storytelling - Coordinate with IT and admin teams on maintaining accurate inventories of current campaign digital channels Data Analysis and Performance Measurement - Use analytical tools to track engagement, traffic, conversions, and return on investment (ROI) related to advertisements and geofencing - Provide monthly analytics reporting and performance tracking of social media channels using Sprout Social - Interpret data to identify trends and improve campaign performance. - Making data-driven decisions. Organizational Responsibilities - Collaborate across departments to support organizational communications goals - Support digital communications needs for events, fundraising, coalition work, and organizational initiatives - Contri…