Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand)

Position : Senior Digital Marketing & Creative Specialist (E-commerce & Multi-Brand) Client’s Name : ljoma glow Company’s Website : https://ljomabeauty.com Salary : PHP 87,000 - 130,000 Working Hours & Conditions : NZ Hours **ABOUT THE COMPANY:** The client is a premium skincare brand committed to creating science-backed, high-performance skincare products that combine clinically proven active ingredients with carefully selected formulations. The company believes that effective skincare should be simple, innovative, and results-driven, offering minimalist routines designed to address common skin concerns while promoting healthier, radiant skin. With a strong focus on quality, education, and customer experience, they empower consumers to make informed skincare choices through ingredient-focused content and product education. The brand also embraces modern digital marketing, premium visual storytelling, and e-commerce to connect with customers and deliver a luxury skincare experience. By combining innovation, clean aesthetics, and effective formulations, the client continues to establish itself as a trusted and growing brand in the competitive beauty and skincare industry. **OVERVIEW:** We are seeking an experienced Senior Digital Marketing & Creative Specialist to become a dedicated extension of our New Zealand team. This is a hands-on role requiring someone who can confidently manage both the creative and performance marketing functions across multiple brands. Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. Your time will be allocated across each business, with clear expectations and priorities. This is not a junior marketing coordinator role—we're looking for someone who can think strategically, execute independently, analyse performance, and continually optimise campaigns to improve results. Initially, you'll support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. You will provide marketing support across: - A premium cookware and e-commerce business - A New Zealand insurance business - A premium skincare brand (future support) Your time will be allocated across each business, with clear expectations and priorities, ensuring each business receives dedicated strategic and operational marketing support. **RESPONSIBILITIES:** ### Digital Advertising - Build, launch and manage META advertising campaigns (Facebook & Instagram) - Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions - Conduct audience testing, A/B testing and creative testing - Recommend budget allocation and scaling opportunities - Produce clear monthly performance reports with actionable recommendations ### Google Ads - Manage Google Ads campaigns including: - Search (SEM) - Performance Max (P-Max) - Optimise keywords, bidding strategies and budgets - Improve campaign performance and ROI - Monitor conversion tracking and reporting ### Social Media Management Manage both paid and organic content across: - Facebook - Instagram - LinkedIn - TikTok - Pinterest - Snapchat Responsibilities include: - Content scheduling - Community engagement - Organic growth strategies - Campaign planning - Platform optimisation - Performance reporting ### Email Marketing (Klaviyo) - Design professional EDMs - Build and schedule campaigns - Create customer segmentation - Develop automation workflows including: - Welcome Series - Cart Abandonment - Browse Abandonment - Post Purchase - Win Back Campaigns - Report on campaign performance and recommend improvements ### Shopify Website Management - Update products and collections - Manage landing pages - Upload creative assets - Maintain promotions and campaigns - Assist with website merchandising - Ensure content is current and visually engaging **Graphic Design & Creative** Create high-quality creative assets for both print a…