Senior Digital Insight Analyst

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team. In this role, you will lead the analysis of user behavior across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance. What will you do? Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews). Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts. Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations. Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency. Mentorship & Team Support: Provide guidance and support to junior analysts within the team. What are we looking for? Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders. Technical & Tooling Proficiency: Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude). Skilled with BI platforms (Tableau, Power BI, Looker). Basic-to-intermediate SQL knowledge is a strong plus. Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality. Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling. Forward-Thinking Mindset: A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation. What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Co…