Senior Digital & Growth Marketing Manager

**The Opportunity** Most digital marketers run campaigns for one business. You will run the engine for an entire ecosystem. ReturnPro wins enterprise retailers on the front end. Direct Liquidation and GoWholesale move that recovered inventory to B2B wholesale buyers on the back end. These aren't separate businesses running side by side, they're one loop. The enterprise deals ReturnPro wins create the supply our wholesale buyers need, and the strength of those ReCommerce channels is exactly what makes ReturnPro's recovery story so compelling to the next enterprise retailer. Understanding that loop, and building growth programs that strengthen it on both ends, is what makes this role genuinely interesting. You'll work alongside a VP of Marketing actively building a modern, AI-augmented marketing function, and a product marketing team built for some of the most analytically rigorous buyers in retail. This role owns both broad-based demand capture and precision account-based marketing, two motions aimed at the same buyers, viewed at two different distances, run by the same person. The enterprise buyers you're marketing to, VP Supply Chain, VP Operations, VP Ecommerce, and Finance leaders at mid-market to Fortune 500 retailers, are sophisticated and skeptical. Generic marketing does not move them. Precision, proof, and insight do. The B2B wholesale buyers on Direct Liquidation and GoWholesale are a different audience, commercially savvy and equally skeptical, but motivated by deal quality, inventory transparency, and speed. Both audiences require you to show up with substance. If you get more energy from diagnosing why a campaign underperformed than from defending it, and you reach for data before instinct, this role was built for you. **What You Will Own** This is a hands-on, data-driven seat with direct accountability to channel performance, conversion rates, and marketing efficiency. Before any of that starts, you define who you're actually talking to, working with Sales and Product to nail down segmentation, ICPs, and value propositions. Everything else builds on that. **Campaign Management.** Build the calendar and execution plan that keeps paid, content, email, events, and social moving in sync. Marketing strategy sets the direction, you own the timeline and make sure the team is actually running toward it. **Search Marketing and Demand Capture.** Own paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale, Google Ads, Bing, Shopping, and whatever search platform comes next. Find and capture high-intent demand across enterprise retail and B2B wholesale audiences. Manage budget and ROAS across every channel, and reallocate spend the moment performance tells you to. Own organic and paid social for Direct Liquidation and GoWholesale. **Account-Based Marketing.** Run ABM strategy and execution end to end: target account selection, paid social on LinkedIn, and intent signal tracking with Demandbase, in partnership with Sales. Use Apollo for account and contact-level prospecting data to sharpen targeting. Build account-based programs for priority accounts that coordinate digital, content, and sales engagement around real buying groups, not generic lists. **ReCommerce Acquisition.** For Direct Liquidation and GoWholesale, own the paid and organic programs that bring B2B wholesale buyers into the funnel. The ReCommerce buyer comes back by nature. Once they're acquired, lifecycle nurture keeps them buying, owned by the Marketing Manager, your job is making sure acquisition is strong enough to feed that loop. **AI Marketing Initiatives.** Lead AI adoption across the entire marketing function, not as a side project, but as how the work gets done. Identify, test, and deploy tools that sharpen campaign efficiency, search visibility, targeting, and reporting speed. Get ahead of how AI is rewriting search behavior and B2B buyer discovery before your competitors do. **SEO, AEO, and GEO Strategy.** Own organi…