Senior Digital Growth Manager

**Join a Global Team Making a Lasting Impact with Lumivero!** Are you ready to be part of a team that’s changing the world? At Lumivero, we develop powerful data-intelligence software that empowers users to answer their most pressing questions. Our trusted research, decision-making, and organizational tools help academic and corporate professionals create impactful insights from their most complex data – enabling them to work more efficiently and make informed, confident decisions. The Senior Digital Growth Manager owns Lumivero’s e-commerce revenue performance across all product lines — driving new customer acquisition, conversion optimization, and lifecycle growth through a combination of demand generation programs and commercial e-commerce strategy. This is a high-impact, full-funnel ownership role: from driving qualified traffic to product pages, to optimizing the purchase experience, to maximizing customer lifetime value through cross-sell, upsell, and reactivation. The ideal candidate is a strategic, data-driven marketer with a proven track record in B2C or prosumer/SMB SaaS — someone who understands self-serve acquisition, subscription economics, and how to turn digital traffic into measurable revenue. RESPONSIBILITIES E-Commerce Revenue Ownership - Own Lumivero’s e-commerce ARR target across all product lines, serving as the primary accountable owner for new e-commerce revenue growth. - Own the e-commerce promotional calendar to maximize purchase volume and revenue across all product lines. - Optimize digital purchasing flows and customer journeys to improve conversion rates and reduce friction across all e-commerce touchpoints. - Identify and activate cross-sell, upsell, and reactivation opportunities to grow revenue from existing customers and lapsed users. - Partner with Business Applications teams to enhance the performance, usability, and reliability of Lumivero’s digital purchasing infrastructure. Demand Generation & Traffic Growth - Develop and execute demand generation programs that drive qualified traffic to our e-commerce shops. - Collaborate with the Marketing and Product teams to align acquisition campaigns with e-commerce conversion goals, drive qualified traffic, and identify growth opportunities across organic, paid, and owned channels. • Monitor e-commerce traffic performance and secondary KPIs (sessions, CAC, channel mix) to inform acquisition strategy adjustments. Lifecycle Marketing, Analytics & Optimization - Partner with Marketing Operations to design and optimize lifecycle programs and automated workflows that move prospects from interest to first purchase and identify win-back opportunities for lapsed customers. - Own e-commerce performance reporting, including primary KPIs (e-comm ARR, new revenue, conversion rates) and secondary KPIs (traffic, CAC, campaign ROI). - Lead high-impact experiments across channels and purchasing flows to continuously improve funnel performance. - Leverage CRM and marketing automation platforms (Google Analytics, Salesforce, Microsoft Clarity) to generate data-driven insights and communicate results to stakeholders. Required Qualifications & Education - 6–8+ years of experience in digital marketing, e-commerce, or growth marketing, with demonstrated ownership of revenue or e-commerce targets. - Proven track record driving e-commerce or self-serve SaaS growth, with hands-on experience across conversion optimization, promotions, pricing strategy, and purchasing flow improvement. - Strong background in B2C or prosumer/SMB SaaS — you understand self-serve acquisition funnels and subscription economics. **This is a Remote / Work From Home role for the United States only. We are unable to provide sponsorship for this role.Talk About Company Perks!** **Phenomenal Benefits.** Lumivero offers a comprehensive benefits package, including full medical, dental, and vision coverage, flexible PTO, 401K, and more. **High-Growth Startup Mentality.** There is plenty of room for you t…