Senior Design Strategist

**Location: We are actively hiring in the Washington D.C. area.** **Who We Are:** LINK is a fast-growing Woman Owned Small Business (WOSB) that leverages human-centered design to support strategy, innovation, communication, change, and branding within the federal government and adjacent industry partners. At LINK, we partner with engineers, futurists, and thought leaders to untangle complexity, discover opportunity, and communicate clearly with visual stories. Let us be your partners in change. ### ### Position Summary The Senior Design Strategist serves as a trusted advisor to clients, partnering directly with senior leaders, engineers, and cross-functional teams to solve complex organizational challenges through human-centered design, systems thinking, research, and strategic visualization. This role leads significant portions of client engagements, guiding the development of research-driven insights, strategic frameworks, workshop outcomes, and visual narratives that help organizations align stakeholders, navigate complexity, and drive meaningful change. Through a combination of facilitation, synthesis, storytelling, and design leadership, the Senior Design Strategist translates ambiguity into clarity and transforms complex information into actionable strategies and experiences. The Senior Design Strategist elevates the quality, rigor, and effectiveness of design strategy work across engagements while mentoring teammates, sharing expertise, and helping strengthen LINK’s design strategy practice. ### **Key Responsibilities** #### Client Partnership & Design Strategy Leadership - Serves as a trusted advisor to clients by framing complex challenges, identifying opportunities, and applying human-centered design approaches to inform strategic decision-making. - Partners directly with client stakeholders to understand organizational priorities, user needs, operational constraints, and desired outcomes. - Leads the development of design strategy approaches that align stakeholder needs, business objectives, and mission requirements. - Guides cross-functional teams through ambiguity, helping stakeholders build alignment and make informed decisions. - Identifies opportunities to create tangible business value and support long-term client success. #### Research, Insight Development & Systems Thinking - Leads mixed-method research efforts, including stakeholder interviews, contextual inquiry, observations, journey mapping, ecosystem analysis, and systems mapping activities. - Synthesizes qualitative and quantitative findings into actionable insights, opportunity areas, strategic recommendations, and design directions. - Applies systems thinking to identify patterns, dependencies, root causes, and opportunities across complex organizational environments. - Translates technical, operational, and policy-focused challenges into human-centered insights and strategic considerations. - Guides research activities that inform organizational transformation, service design, experience design, and strategic planning efforts. #### Strategic Visualization & Storytelling - Develops compelling visual frameworks, journey maps, service blueprints, ecosystem maps, decision-support tools, and strategic narratives that communicate complex information clearly. - Shapes storytelling approaches that help stakeholders understand challenges, opportunities, tradeoffs, and future-state possibilities. - Collaborates with information designers and strategists to develop executive-level deliverables that support alignment and decision-making. - Establishes quality standards for design strategy deliverables and provides guidance that improves consistency across engagements. - Ensures visual outputs effectively communicate research findings, strategic recommendations, and organizational priorities. #### Workshop Facilitation & Stakeholder Alignment - Designs and facilitates workshops, design sprints, stakeholder engagements, and co-creation activities that advance st…