Senior Data & Insights Executive

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact This role is within The Goat Agency , a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel. Skills and Experience Insight Generation & Analysis: Conduct sound and confident analysis of campaign data, competitor performance and consumer sentiment. Transform complex data sets into clear, compelling stories and strategic recommendations with minimal supervision. Utilise advanced features of our data platforms to find innovative ways to visualise and present data. Ensure the highest standard of accuracy and attention to detail in all analytical work. Project & Stakeholder Management: Take ownership of specific analytical projects, from initial data gathering to final report delivery. Collaborate effectively with cross-functional teams, providing data-driven guidance and solutions for campaigns. Confidently communicate findings and recommendations to internal stakeholders. Mentorship & Best Practice: Act as a role model for junior team members, providing guidance on analytical techniques and best practices. Contribute to the continuous improvement of the team by staying updated on new platforms, tools and methodologies and making recommendations for their implementation. Key Responsibilities: Advanced Data Operations & Governance: Manage complex configurations within our campaign tracking documents to meet bespoke campaign requirements. Act as a steward for data governance, actively monitoring and enforcing consistent naming conventions and reporting formats across all campaigns. Confidently write and adapt a wide range of formulas and scripts as needed to support data management and reporting tasks. Ensure campaigns are created promptly on our proprietary platform, proactively following up with stakeholders to gather any missing information. Process Improvement & Troubleshooting: Proactively identify process pain points and inefficiencies, recommending and implementing robust improvements to enhance our data workflows. Investigate and resolve complex and less obvious data issues, demonstrating a deep understanding of their root cause and how key metrics are calculated. Utilise our admin interface to support data management and troubleshooting tasks. Platform & Application Expertise: Serve as a subject matter expert on our core analytics applications (Benchmark Index, Performance Analyser, Deliverables Calculator), supporting the wider team with queries and issues. Confidently navigate our BI tool, independently building complex queries and customising dashboards to meet business needs. Identify and implement improvements to our internal applications to enhance functionality and user experience. Collaboration & Mentorship: Act as a key support figure and escalation point for junior members of the team, providing guidance on complex tasks and sharing your knowledge. Communicate effectively with all relevant teams to ensure actio…