Senior CRM Manager

GR8 _TECH builds B2B iGaming platforms for operators who play to lead. We deliver full-cycle, high-impact tech designed to scale — from seamless integrations and expert consulting to long-term operational support. Our platform powers millions of active players and drives real business growth. Call it what it is: the iGaming Platform for Champions. With 1000+ GR8 people across locations and time zones, we don’t just ship technology — we help operators build success stories across brands, markets, and geos. Our ambition drives us. Our people make it real. If you’re a challenger in spirit and a champion in action — join us. Why this role exists: This role exists to increase customer retention, engagement, and lifetime value through data-driven CRM initiatives. You'll help us build meaningful customer relationships by designing, optimizing, and scaling personalized CRM campaigns that deliver measurable business impact. What you’ll drive: CRM Strategy & Customer Retention Own the execution of CRM initiatives that improve customer retention, engagement, and loyalty. Develop customer lifecycle journeys for different audiences and behavioral segments. Identify new retention opportunities using customer insights and business data. Continuously evolve CRM strategies based on performance, market trends, and customer behavior. Campaign Execution & Optimization Build, launch, and manage multi-channel CRM campaigns across email, push, in-app, SMS, and other communication channels. Design personalized customer experiences using segmentation and behavioral triggers. Run A/B tests to validate hypotheses and improve campaign effectiveness. Optimize campaign performance through continuous experimentation and iteration. Data & Performance Analyze campaign performance and customer behavior to identify growth opportunities. Translate complex data into actionable recommendations. Apply predictive analytics to anticipate customer needs and reduce churn. Define, monitor, and improve key CRM performance metrics. Cross-functional Collaboration Partner with Product, Marketing, Analytics, and Customer Support teams to deliver impactful CRM initiatives. Align campaign priorities with business objectives and product launches. Coordinate campaign delivery across multiple stakeholders while ensuring quality and timely execution. Share insights and recommendations that influence customer engagement strategy. What makes you a GR8 fit: Must-have Previous experience as a CRM Manager or in a similar CRM role. Strong understanding of CRM, customer lifecycle management, and retention strategies. Experience planning and executing multi-channel CRM campaigns. Strong analytical mindset with the ability to turn data into business decisions. Hands-on experience with CRM platforms and campaign management tools. Excellent stakeholder management and cross-functional collaboration skills. Strong organizational skills with the ability to manage multiple initiatives simultaneously. Nice-to-have Experience working in high-growth digital products or tech companies. Knowledge of experimentation methodologies and statistical analysis. Why you’ll love working here: Benefits Cafeteria — annual budget you allocate to: Sports • Medical • Mental health • Home office • Languages. Work-life & support Paid maternity/paternity leave + monthly childcare allowance. 20+ vacation days, unlimited sick leave, emergency time off. Remote-first + tech support + coworking compensation. Team events (online/offline/offsite). Learning culture with internal courses + growth programs. Our culture & core values: GR8_TECH culture is how we win — through trust, ownership, and a growth mindset. We move fast, stay curious, and keep it real, with open feedback, room to experiment, and a team that’s got your back. FUELLED BY TRUST : we’re open, honest, and have each other’s backs. OWN YOUR GAME : we take initiative and own what we do. ACCELER8 : we move fast, focus smart, and keep it simple. CHALLENGE ACCEPTED…