Senior Copywriter, Performance Marketing

Thanks for your interest in Success Academy! Running a large, fast-growing, and high-performing network of public charter schools takes a village - families, children, teachers, staff and faculty, advocates, and supporters alike. We are growing fast in New York and expanding to Florida, and we would love to welcome you to our community! We work tirelessly every day to ensure children have access to a fun, rigorous, whole-child education regardless of zip code or economic status. When you join SA, you play a part in giving every student who walks through our doors a fair shot at reaching his or her potential. The Senior Copywriter, Performance Marketing will develop messaging, campaigns, and creative concepts that drive measurable results across digital and other channels. This role combines strategic thinking, campaign development, audience insights, and performance-focused copywriting. The ideal candidate understands both brand and conversion—someone who can write compelling headlines, develop campaign concepts, optimize messaging based on performance data, and create creative that moves audiences to action. You'll work closely with performance marketers, designers, strategists, video producers, and analysts to build campaigns that increase awareness, generate demand, and grow enrollment. Responsibilities Campaign Development Develop integrated performance marketing campaigns that drive applications, event registrations, lead generation, and enrollment. Create campaign concepts, messaging platforms, and value propositions tailored to key audiences. Partner with creative, marketing, analytics teams and partner teams to translate insights into creative strategy. Contribute to testing roadmaps and creative experimentation. Performance Copywriting Write high-performing copy across: Paid social Digital display Landing pages Search Videos Email / CRM SMS campaigns Direct Response and DM Campaigns Event promotion campaigns Enrollment marketing materials Retargeting and nurture campaigns Audience & Messaging Strategy Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff. Translate educational outcomes and school experiences into compelling, easy-to-understand audience benefits. Build differentiated messaging that addresses awareness, consideration, and conversion stages. Create audience-specific creative frameworks and testing hypotheses. Optimization & Testing Analyze campaign performance and apply learnings to future creative. Develop and iterate on headline, messaging, and creative tests. Partner with analysts and marketers to understand conversion drivers. Continuously improve performance through experimentation and optimization. Cross-Functional Collaboration Partner with designers and art directors to create high-performing creative assets. Collaborate with performance marketing, enrollment, brand, and communications teams. Present creative concepts and campaign recommendations to stakeholders. Qualifications Required 5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing. Strong portfolio demonstrating performance-focused campaigns and measurable business results. Exceptional copywriting and editing skills. Experience writing for paid social, digital advertising, email, and conversion-focused channels. Understanding of customer journeys, audience segmentation, and marketing funnels. Ability to balance brand storytelling with conversion objectives. Experience using data and testing to improve creative performance. Preferred Experience in education, consumer marketing, mission-driven organizations, or high-growth brands. Experience partnering with media buyers, growth marketers, and analytics teams. Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms. Experience developing creative testing frameworks. What Success Looks Like Creates campaigns…