Senior Content Creator

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Who we are looking for: VML is looking for a conceptually strong, creatively hybrid Senior Social Content Creator to join the Creative Team at VML. This role requires someone who is a seasoned social-first thinker and can concept, write, shoot, edit and understands what will connect with our clients’ audiences on today’s ever-evolving social platforms. This role is for someone who has experience creating influencer-style content in which they star OR this role is for a maker-style creator who can artfully shoot and capture breakthrough, inspiring content. You’re equal parts creative thinker and hands-on doer—fluent in creation and editing tools, as well as GenAI tools. Your approach is both artful and strategic, creating work that is native to the platform, rooted in cultural and audience insights, attuned to social trends and optimized for the algorithms. You’re capable of both working independently or partnering with social creative and strategy teams to bring work to life in a fast-paced environment. You’ll be able to lead concepting and execution of always-on social content for brand-owned social channels, paid social advertising, social campaigns and creative storytelling across platforms such as Instagram, X, Threads, YouTube Shorts, TikTok and LinkedIn (depending on the client). What you’ll do: Lead the creative development of content and social-first projects—from idea through hands-on execution Manage junior and mid-level content creators on projects by providing feedback on their ideas and work and helping them hone their conceptual and executional skillsets Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas, from presenting work to articulating the “why” behind the creative Flex across writing, art direction, visual design and motion guidance—building ideas that live natively in feed Collaborate with creative teams, strategy, project managers, producers and client leads Help inform strategic briefs in partnership with strategy team to ensure they provide a springboard for strong social creative Craft platform-specific executions that show an understanding of algorithms, community behaviors and what drives engagement Light, compose, prop and art direct your own work Work within legal requirements, client brand guidelines and other guardrails Stay up to speed on new content formats and innovations across social platforms Incorporate learnings and insights about what works and performs well into your work Lead brainstorms and meetings—helping to set…